The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
鈥� Execute focused engagements like one-to-one and one-to-many
鈥� Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
鈥� Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The global Social Media Analytics market size was valued at US$ million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of %during review period.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
This report is a detailed and comprehensive analysis for global Social Media Analytics market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
Key Features:
Global Social Media Analytics market size and forecasts, in consumption value ($ Million), 2019-2030
Global Social Media Analytics market size and forecasts by region and country, in consumption value ($ Million), 2019-2030
Global Social Media Analytics market size and forecasts, by Type and by Application, in consumption value ($ Million), 2019-2030
Global Social Media Analytics market shares of main players, in revenue ($ Million), 2019-2024
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Social Media Analytics
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Social Media Analytics market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
麻豆原创 segmentation
Social Media Analytics market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
麻豆原创 segmentation
Social Media Analytics market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
麻豆原创 segment by Type
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
麻豆原创ing Measurement
麻豆原创 segment by Application
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
麻豆原创 segment by players, this report covers
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
麻豆原创 segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Social Media Analytics product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Social Media Analytics, with revenue, gross margin, and global market share of Social Media Analytics from 2019 to 2024.
Chapter 3, the Social Media Analytics competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Social Media Analytics market forecast, by regions, by Type and by Application, with consumption value, from 2024 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Social Media Analytics.
Chapter 13, to describe Social Media Analytics research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 麻豆原创 Overview
1.1 Product Overview and Scope
1.2 麻豆原创 Estimation Caveats and Base Year
1.3 Classification of Social Media Analytics by Type
1.3.1 Overview: Global Social Media Analytics 麻豆原创 Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Social Media Analytics Consumption Value 麻豆原创 Share by Type in 2023
1.3.3 Customer Segmentation and Targeting
1.3.4 Multichannel Campaign Management
1.3.5 Competitor Benchmarking
1.3.6 Customer Behavioral Analysis
1.3.7 麻豆原创ing Measurement
1.4 Global Social Media Analytics 麻豆原创 by Application
1.4.1 Overview: Global Social Media Analytics 麻豆原创 Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Banking, Financial Services and Insurance (BFSI)
1.4.3 Telecommunications and IT
1.4.4 Retail
1.4.5 Healthcare
1.4.6 Government
1.4.7 Media and Entertainment
1.4.8 Transportation and Logistics
1.4.9 Others
1.5 Global Social Media Analytics 麻豆原创 Size & Forecast
1.6 Global Social Media Analytics 麻豆原创 Size and Forecast by Region
1.6.1 Global Social Media Analytics 麻豆原创 Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Social Media Analytics 麻豆原创 Size by Region, (2019-2030)
1.6.3 North America Social Media Analytics 麻豆原创 Size and Prospect (2019-2030)
1.6.4 Europe Social Media Analytics 麻豆原创 Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Social Media Analytics 麻豆原创 Size and Prospect (2019-2030)
1.6.6 South America Social Media Analytics 麻豆原创 Size and Prospect (2019-2030)
1.6.7 Middle East & Africa Social Media Analytics 麻豆原创 Size and Prospect (2019-2030)
2 Company Profiles
2.1 IBM
2.1.1 IBM Details
2.1.2 IBM Major Business
2.1.3 IBM Social Media Analytics Product and Solutions
2.1.4 IBM Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.1.5 IBM Recent Developments and Future Plans
2.2 Oracle
2.2.1 Oracle Details
2.2.2 Oracle Major Business
2.2.3 Oracle Social Media Analytics Product and Solutions
2.2.4 Oracle Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.2.5 Oracle Recent Developments and Future Plans
2.3 Salesforce
2.3.1 Salesforce Details
2.3.2 Salesforce Major Business
2.3.3 Salesforce Social Media Analytics Product and Solutions
2.3.4 Salesforce Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.3.5 Salesforce Recent Developments and Future Plans
2.4 Adobe Systems
2.4.1 Adobe Systems Details
2.4.2 Adobe Systems Major Business
2.4.3 Adobe Systems Social Media Analytics Product and Solutions
2.4.4 Adobe Systems Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.4.5 Adobe Systems Recent Developments and Future Plans
2.5 SAS Institute
2.5.1 SAS Institute Details
2.5.2 SAS Institute Major Business
2.5.3 SAS Institute Social Media Analytics Product and Solutions
2.5.4 SAS Institute Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.5.5 SAS Institute Recent Developments and Future Plans
2.6 Clarabridge
2.6.1 Clarabridge Details
2.6.2 Clarabridge Major Business
2.6.3 Clarabridge Social Media Analytics Product and Solutions
2.6.4 Clarabridge Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.6.5 Clarabridge Recent Developments and Future Plans
2.7 Netbase Solutions
2.7.1 Netbase Solutions Details
2.7.2 Netbase Solutions Major Business
2.7.3 Netbase Solutions Social Media Analytics Product and Solutions
2.7.4 Netbase Solutions Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.7.5 Netbase Solutions Recent Developments and Future Plans
2.8 Brandwatch
2.8.1 Brandwatch Details
2.8.2 Brandwatch Major Business
2.8.3 Brandwatch Social Media Analytics Product and Solutions
2.8.4 Brandwatch Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.8.5 Brandwatch Recent Developments and Future Plans
2.9 Talkwalker
2.9.1 Talkwalker Details
2.9.2 Talkwalker Major Business
2.9.3 Talkwalker Social Media Analytics Product and Solutions
2.9.4 Talkwalker Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.9.5 Talkwalker Recent Developments and Future Plans
2.10 GoodData
2.10.1 GoodData Details
2.10.2 GoodData Major Business
2.10.3 GoodData Social Media Analytics Product and Solutions
2.10.4 GoodData Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.10.5 GoodData Recent Developments and Future Plans
2.11 Crimson Hexagon
2.11.1 Crimson Hexagon Details
2.11.2 Crimson Hexagon Major Business
2.11.3 Crimson Hexagon Social Media Analytics Product and Solutions
2.11.4 Crimson Hexagon Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.11.5 Crimson Hexagon Recent Developments and Future Plans
2.12 Simply Measured
2.12.1 Simply Measured Details
2.12.2 Simply Measured Major Business
2.12.3 Simply Measured Social Media Analytics Product and Solutions
2.12.4 Simply Measured Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.12.5 Simply Measured Recent Developments and Future Plans
2.13 Sysomos
2.13.1 Sysomos Details
2.13.2 Sysomos Major Business
2.13.3 Sysomos Social Media Analytics Product and Solutions
2.13.4 Sysomos Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.13.5 Sysomos Recent Developments and Future Plans
2.14 Digimind
2.14.1 Digimind Details
2.14.2 Digimind Major Business
2.14.3 Digimind Social Media Analytics Product and Solutions
2.14.4 Digimind Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.14.5 Digimind Recent Developments and Future Plans
2.15 Unmetric
2.15.1 Unmetric Details
2.15.2 Unmetric Major Business
2.15.3 Unmetric Social Media Analytics Product and Solutions
2.15.4 Unmetric Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.15.5 Unmetric Recent Developments and Future Plans
2.16 Cision US
2.16.1 Cision US Details
2.16.2 Cision US Major Business
2.16.3 Cision US Social Media Analytics Product and Solutions
2.16.4 Cision US Social Media Analytics Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.16.5 Cision US Recent Developments and Future Plans
3 麻豆原创 Competition, by Players
3.1 Global Social Media Analytics Revenue and Share by Players (2019-2024)
3.2 麻豆原创 Share Analysis (2023)
3.2.1 麻豆原创 Share of Social Media Analytics by Company Revenue
3.2.2 Top 3 Social Media Analytics Players 麻豆原创 Share in 2023
3.2.3 Top 6 Social Media Analytics Players 麻豆原创 Share in 2023
3.3 Social Media Analytics 麻豆原创: Overall Company Footprint Analysis
3.3.1 Social Media Analytics 麻豆原创: Region Footprint
3.3.2 Social Media Analytics 麻豆原创: Company Product Type Footprint
3.3.3 Social Media Analytics 麻豆原创: Company Product Application Footprint
3.4 New 麻豆原创 Entrants and Barriers to 麻豆原创 Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 麻豆原创 Size Segment by Type
4.1 Global Social Media Analytics Consumption Value and 麻豆原创 Share by Type (2019-2024)
4.2 Global Social Media Analytics 麻豆原创 Forecast by Type (2025-2030)
5 麻豆原创 Size Segment by Application
5.1 Global Social Media Analytics Consumption Value 麻豆原创 Share by Application (2019-2024)
5.2 Global Social Media Analytics 麻豆原创 Forecast by Application (2025-2030)
6 North America
6.1 North America Social Media Analytics Consumption Value by Type (2019-2030)
6.2 North America Social Media Analytics 麻豆原创 Size by Application (2019-2030)
6.3 North America Social Media Analytics 麻豆原创 Size by Country
6.3.1 North America Social Media Analytics Consumption Value by Country (2019-2030)
6.3.2 United States Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
6.3.3 Canada Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
6.3.4 Mexico Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
7 Europe
7.1 Europe Social Media Analytics Consumption Value by Type (2019-2030)
7.2 Europe Social Media Analytics Consumption Value by Application (2019-2030)
7.3 Europe Social Media Analytics 麻豆原创 Size by Country
7.3.1 Europe Social Media Analytics Consumption Value by Country (2019-2030)
7.3.2 Germany Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
7.3.3 France Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
7.3.4 United Kingdom Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
7.3.5 Russia Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
7.3.6 Italy Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Social Media Analytics Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Social Media Analytics Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Social Media Analytics 麻豆原创 Size by Region
8.3.1 Asia-Pacific Social Media Analytics Consumption Value by Region (2019-2030)
8.3.2 China Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
8.3.3 Japan Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
8.3.4 South Korea Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
8.3.5 India Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
8.3.6 Southeast Asia Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
8.3.7 Australia Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
9 South America
9.1 South America Social Media Analytics Consumption Value by Type (2019-2030)
9.2 South America Social Media Analytics Consumption Value by Application (2019-2030)
9.3 South America Social Media Analytics 麻豆原创 Size by Country
9.3.1 South America Social Media Analytics Consumption Value by Country (2019-2030)
9.3.2 Brazil Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
9.3.3 Argentina Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Social Media Analytics Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Social Media Analytics Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Social Media Analytics 麻豆原创 Size by Country
10.3.1 Middle East & Africa Social Media Analytics Consumption Value by Country (2019-2030)
10.3.2 Turkey Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
10.3.4 UAE Social Media Analytics 麻豆原创 Size and Forecast (2019-2030)
11 麻豆原创 Dynamics
11.1 Social Media Analytics 麻豆原创 Drivers
11.2 Social Media Analytics 麻豆原创 Restraints
11.3 Social Media Analytics Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Social Media Analytics Industry Chain
12.2 Social Media Analytics Upstream Analysis
12.3 Social Media Analytics Midstream Analysis
12.4 Social Media Analytics Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
听
听
*If Applicable.