The global Mobile App and Web Analytics market size was valued at US$ 9988 million in 2024 and is forecast to a readjusted size of USD 27950 million by 2031 with a CAGR of 16.0% during review period.
Mobile app and web analytics refer to the processes and tools used to collect, measure, analyze, and interpret data related to user interactions, behaviors, and engagement on mobile applications and websites. This data-driven approach helps businesses and organizations understand how users are interacting with their digital platforms, identify areas for improvement, and make informed decisions to enhance user experiences and achieve their goals.
Rather than treating all users as a single group, there has been a trend towards more advanced user segmentation. This involves categorizing users based on various attributes and behaviors, allowing for more personalized marketing strategies and tailored user experiences.
This report is a detailed and comprehensive analysis for global Mobile App and Web Analytics market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Mobile App and Web Analytics market size and forecasts, in consumption value ($ Million), 2020-2031
Global Mobile App and Web Analytics market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Mobile App and Web Analytics market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Mobile App and Web Analytics market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Mobile App and Web Analytics
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Mobile App and Web Analytics market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Microsoft, Google, Oracle, IBM, Salesforce, Adobe, SAP, TIBCO Software, SAS Institute, Teradata, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
麻豆原创 segmentation
Mobile App and Web Analytics market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
麻豆原创 segment by Type
Mobile Network Analysis
Mobile App Analytics
麻豆原创 segment by Application
Content 麻豆原创ing
麻豆原创ing Automation
麻豆原创 segment by players, this report covers
Microsoft
Google
Oracle
IBM
Salesforce
Adobe
SAP
TIBCO Software
SAS Institute
Teradata
AWS
Splunk
MicroStrategy
Webtrends
Mixpanel
Upland Localytics
Amplitude Analytics
Qlik
Flurry
Countly
MobileBridge
AppsFlyer
麻豆原创 segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Mobile App and Web Analytics product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Mobile App and Web Analytics, with revenue, gross margin, and global market share of Mobile App and Web Analytics from 2020 to 2025.
Chapter 3, the Mobile App and Web Analytics competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Mobile App and Web Analytics market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Mobile App and Web Analytics.
Chapter 13, to describe Mobile App and Web Analytics research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 麻豆原创 Overview
1.1 Product Overview and Scope
1.2 麻豆原创 Estimation Caveats and Base Year
1.3 Classification of Mobile App and Web Analytics by Type
1.3.1 Overview: Global Mobile App and Web Analytics 麻豆原创 Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global Mobile App and Web Analytics Consumption Value 麻豆原创 Share by Type in 2024
1.3.3 Mobile Network Analysis
1.3.4 Mobile App Analytics
1.4 Global Mobile App and Web Analytics 麻豆原创 by Application
1.4.1 Overview: Global Mobile App and Web Analytics 麻豆原创 Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Content 麻豆原创ing
1.4.3 麻豆原创ing Automation
1.5 Global Mobile App and Web Analytics 麻豆原创 Size & Forecast
1.6 Global Mobile App and Web Analytics 麻豆原创 Size and Forecast by Region
1.6.1 Global Mobile App and Web Analytics 麻豆原创 Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global Mobile App and Web Analytics 麻豆原创 Size by Region, (2020-2031)
1.6.3 North America Mobile App and Web Analytics 麻豆原创 Size and Prospect (2020-2031)
1.6.4 Europe Mobile App and Web Analytics 麻豆原创 Size and Prospect (2020-2031)
1.6.5 Asia-Pacific Mobile App and Web Analytics 麻豆原创 Size and Prospect (2020-2031)
1.6.6 South America Mobile App and Web Analytics 麻豆原创 Size and Prospect (2020-2031)
1.6.7 Middle East & Africa Mobile App and Web Analytics 麻豆原创 Size and Prospect (2020-2031)
2 Company Profiles
2.1 Microsoft
2.1.1 Microsoft Details
2.1.2 Microsoft Major Business
2.1.3 Microsoft Mobile App and Web Analytics Product and Solutions
2.1.4 Microsoft Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.1.5 Microsoft Recent Developments and Future Plans
2.2 Google
2.2.1 Google Details
2.2.2 Google Major Business
2.2.3 Google Mobile App and Web Analytics Product and Solutions
2.2.4 Google Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.2.5 Google Recent Developments and Future Plans
2.3 Oracle
2.3.1 Oracle Details
2.3.2 Oracle Major Business
2.3.3 Oracle Mobile App and Web Analytics Product and Solutions
2.3.4 Oracle Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.3.5 Oracle Recent Developments and Future Plans
2.4 IBM
2.4.1 IBM Details
2.4.2 IBM Major Business
2.4.3 IBM Mobile App and Web Analytics Product and Solutions
2.4.4 IBM Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.4.5 IBM Recent Developments and Future Plans
2.5 Salesforce
2.5.1 Salesforce Details
2.5.2 Salesforce Major Business
2.5.3 Salesforce Mobile App and Web Analytics Product and Solutions
2.5.4 Salesforce Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.5.5 Salesforce Recent Developments and Future Plans
2.6 Adobe
2.6.1 Adobe Details
2.6.2 Adobe Major Business
2.6.3 Adobe Mobile App and Web Analytics Product and Solutions
2.6.4 Adobe Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.6.5 Adobe Recent Developments and Future Plans
2.7 SAP
2.7.1 SAP Details
2.7.2 SAP Major Business
2.7.3 SAP Mobile App and Web Analytics Product and Solutions
2.7.4 SAP Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.7.5 SAP Recent Developments and Future Plans
2.8 TIBCO Software
2.8.1 TIBCO Software Details
2.8.2 TIBCO Software Major Business
2.8.3 TIBCO Software Mobile App and Web Analytics Product and Solutions
2.8.4 TIBCO Software Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.8.5 TIBCO Software Recent Developments and Future Plans
2.9 SAS Institute
2.9.1 SAS Institute Details
2.9.2 SAS Institute Major Business
2.9.3 SAS Institute Mobile App and Web Analytics Product and Solutions
2.9.4 SAS Institute Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.9.5 SAS Institute Recent Developments and Future Plans
2.10 Teradata
2.10.1 Teradata Details
2.10.2 Teradata Major Business
2.10.3 Teradata Mobile App and Web Analytics Product and Solutions
2.10.4 Teradata Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.10.5 Teradata Recent Developments and Future Plans
2.11 AWS
2.11.1 AWS Details
2.11.2 AWS Major Business
2.11.3 AWS Mobile App and Web Analytics Product and Solutions
2.11.4 AWS Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.11.5 AWS Recent Developments and Future Plans
2.12 Splunk
2.12.1 Splunk Details
2.12.2 Splunk Major Business
2.12.3 Splunk Mobile App and Web Analytics Product and Solutions
2.12.4 Splunk Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.12.5 Splunk Recent Developments and Future Plans
2.13 MicroStrategy
2.13.1 MicroStrategy Details
2.13.2 MicroStrategy Major Business
2.13.3 MicroStrategy Mobile App and Web Analytics Product and Solutions
2.13.4 MicroStrategy Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.13.5 MicroStrategy Recent Developments and Future Plans
2.14 Webtrends
2.14.1 Webtrends Details
2.14.2 Webtrends Major Business
2.14.3 Webtrends Mobile App and Web Analytics Product and Solutions
2.14.4 Webtrends Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.14.5 Webtrends Recent Developments and Future Plans
2.15 Mixpanel
2.15.1 Mixpanel Details
2.15.2 Mixpanel Major Business
2.15.3 Mixpanel Mobile App and Web Analytics Product and Solutions
2.15.4 Mixpanel Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.15.5 Mixpanel Recent Developments and Future Plans
2.16 Upland Localytics
2.16.1 Upland Localytics Details
2.16.2 Upland Localytics Major Business
2.16.3 Upland Localytics Mobile App and Web Analytics Product and Solutions
2.16.4 Upland Localytics Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.16.5 Upland Localytics Recent Developments and Future Plans
2.17 Amplitude Analytics
2.17.1 Amplitude Analytics Details
2.17.2 Amplitude Analytics Major Business
2.17.3 Amplitude Analytics Mobile App and Web Analytics Product and Solutions
2.17.4 Amplitude Analytics Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.17.5 Amplitude Analytics Recent Developments and Future Plans
2.18 Qlik
2.18.1 Qlik Details
2.18.2 Qlik Major Business
2.18.3 Qlik Mobile App and Web Analytics Product and Solutions
2.18.4 Qlik Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.18.5 Qlik Recent Developments and Future Plans
2.19 Flurry
2.19.1 Flurry Details
2.19.2 Flurry Major Business
2.19.3 Flurry Mobile App and Web Analytics Product and Solutions
2.19.4 Flurry Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.19.5 Flurry Recent Developments and Future Plans
2.20 Countly
2.20.1 Countly Details
2.20.2 Countly Major Business
2.20.3 Countly Mobile App and Web Analytics Product and Solutions
2.20.4 Countly Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.20.5 Countly Recent Developments and Future Plans
2.21 MobileBridge
2.21.1 MobileBridge Details
2.21.2 MobileBridge Major Business
2.21.3 MobileBridge Mobile App and Web Analytics Product and Solutions
2.21.4 MobileBridge Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.21.5 MobileBridge Recent Developments and Future Plans
2.22 AppsFlyer
2.22.1 AppsFlyer Details
2.22.2 AppsFlyer Major Business
2.22.3 AppsFlyer Mobile App and Web Analytics Product and Solutions
2.22.4 AppsFlyer Mobile App and Web Analytics Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.22.5 AppsFlyer Recent Developments and Future Plans
3 麻豆原创 Competition, by Players
3.1 Global Mobile App and Web Analytics Revenue and Share by Players (2020-2025)
3.2 麻豆原创 Share Analysis (2024)
3.2.1 麻豆原创 Share of Mobile App and Web Analytics by Company Revenue
3.2.2 Top 3 Mobile App and Web Analytics Players 麻豆原创 Share in 2024
3.2.3 Top 6 Mobile App and Web Analytics Players 麻豆原创 Share in 2024
3.3 Mobile App and Web Analytics 麻豆原创: Overall Company Footprint Analysis
3.3.1 Mobile App and Web Analytics 麻豆原创: Region Footprint
3.3.2 Mobile App and Web Analytics 麻豆原创: Company Product Type Footprint
3.3.3 Mobile App and Web Analytics 麻豆原创: Company Product Application Footprint
3.4 New 麻豆原创 Entrants and Barriers to 麻豆原创 Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 麻豆原创 Size Segment by Type
4.1 Global Mobile App and Web Analytics Consumption Value and 麻豆原创 Share by Type (2020-2025)
4.2 Global Mobile App and Web Analytics 麻豆原创 Forecast by Type (2026-2031)
5 麻豆原创 Size Segment by Application
5.1 Global Mobile App and Web Analytics Consumption Value 麻豆原创 Share by Application (2020-2025)
5.2 Global Mobile App and Web Analytics 麻豆原创 Forecast by Application (2026-2031)
6 North America
6.1 North America Mobile App and Web Analytics Consumption Value by Type (2020-2031)
6.2 North America Mobile App and Web Analytics 麻豆原创 Size by Application (2020-2031)
6.3 North America Mobile App and Web Analytics 麻豆原创 Size by Country
6.3.1 North America Mobile App and Web Analytics Consumption Value by Country (2020-2031)
6.3.2 United States Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
6.3.3 Canada Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
6.3.4 Mexico Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
7 Europe
7.1 Europe Mobile App and Web Analytics Consumption Value by Type (2020-2031)
7.2 Europe Mobile App and Web Analytics Consumption Value by Application (2020-2031)
7.3 Europe Mobile App and Web Analytics 麻豆原创 Size by Country
7.3.1 Europe Mobile App and Web Analytics Consumption Value by Country (2020-2031)
7.3.2 Germany Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
7.3.3 France Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
7.3.4 United Kingdom Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
7.3.5 Russia Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
7.3.6 Italy Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific Mobile App and Web Analytics Consumption Value by Type (2020-2031)
8.2 Asia-Pacific Mobile App and Web Analytics Consumption Value by Application (2020-2031)
8.3 Asia-Pacific Mobile App and Web Analytics 麻豆原创 Size by Region
8.3.1 Asia-Pacific Mobile App and Web Analytics Consumption Value by Region (2020-2031)
8.3.2 China Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
8.3.3 Japan Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
8.3.4 South Korea Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
8.3.5 India Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
8.3.6 Southeast Asia Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
8.3.7 Australia Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
9 South America
9.1 South America Mobile App and Web Analytics Consumption Value by Type (2020-2031)
9.2 South America Mobile App and Web Analytics Consumption Value by Application (2020-2031)
9.3 South America Mobile App and Web Analytics 麻豆原创 Size by Country
9.3.1 South America Mobile App and Web Analytics Consumption Value by Country (2020-2031)
9.3.2 Brazil Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
9.3.3 Argentina Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa Mobile App and Web Analytics Consumption Value by Type (2020-2031)
10.2 Middle East & Africa Mobile App and Web Analytics Consumption Value by Application (2020-2031)
10.3 Middle East & Africa Mobile App and Web Analytics 麻豆原创 Size by Country
10.3.1 Middle East & Africa Mobile App and Web Analytics Consumption Value by Country (2020-2031)
10.3.2 Turkey Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
10.3.3 Saudi Arabia Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
10.3.4 UAE Mobile App and Web Analytics 麻豆原创 Size and Forecast (2020-2031)
11 麻豆原创 Dynamics
11.1 Mobile App and Web Analytics 麻豆原创 Drivers
11.2 Mobile App and Web Analytics 麻豆原创 Restraints
11.3 Mobile App and Web Analytics Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Mobile App and Web Analytics Industry Chain
12.2 Mobile App and Web Analytics Upstream Analysis
12.3 Mobile App and Web Analytics Midstream Analysis
12.4 Mobile App and Web Analytics Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Microsoft
Google
Oracle
IBM
Salesforce
Adobe
SAP
TIBCO Software
SAS Institute
Teradata
AWS
Splunk
MicroStrategy
Webtrends
Mixpanel
Upland Localytics
Amplitude Analytics
Qlik
Flurry
Countly
MobileBridge
AppsFlyer
听
听
*If Applicable.