Global Interactive Advertising 麻豆原创 2024 by Company, Regions, Type and Application, Forecast to 2030

Publication ID:

GIR062412417

Publication Date:

June 24, 2024

Pages:

117

Publisher:

GIR

Countries:

Global [1]

USD 3,480.00

Software [2]

IT Services [3]

Computing & Electronics [4]

Description:

The global Interactive Advertising market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.
Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
This report includes an overview of the development of the Interactive Advertising industry chain, the market status of Retail and Consumer Goods (Online Interactive Advertising, Offline Interactive Advertising), BFSI (Online Interactive Advertising, Offline Interactive Advertising), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Interactive Advertising.
Regionally, the report analyzes the Interactive Advertising markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Interactive Advertising market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Interactive Advertising market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Interactive Advertising industry.
The report involves analyzing the market at a macro level:
麻豆原创 Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Online Interactive Advertising, Offline Interactive Advertising).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Interactive Advertising market.
Regional Analysis: The report involves examining the Interactive Advertising market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
麻豆原创 Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Interactive Advertising market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Interactive Advertising:
Company Analysis: Report covers individual Interactive Advertising players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Interactive Advertising This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Retail and Consumer Goods, BFSI).
Technology Analysis: Report covers specific technologies relevant to Interactive Advertising. It assesses the current state, advancements, and potential future developments in Interactive Advertising areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Interactive Advertising market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
麻豆原创 Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
麻豆原创 Segmentation
Interactive Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
麻豆原创 segment by Type
Online Interactive Advertising
Offline Interactive Advertising
麻豆原创 segment by Application
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
麻豆原创 segment by players, this report covers
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising
麻豆原创 segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Interactive Advertising product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Interactive Advertising, with revenue, gross margin and global market share of Interactive Advertising from 2019 to 2024.
Chapter 3, the Interactive Advertising competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Interactive Advertising market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Interactive Advertising.
Chapter 13, to describe Interactive Advertising research findings and conclusion.

Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.

Table Of Contents:

1 麻豆原创 Overview
1.1 Product Overview and Scope of Interactive Advertising
1.2 麻豆原创 Estimation Caveats and Base Year
1.3 Classification of Interactive Advertising by Type
1.3.1 Overview: Global Interactive Advertising 麻豆原创 Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global Interactive Advertising Consumption Value 麻豆原创 Share by Type in 2023
1.3.3 Online Interactive Advertising
1.3.4 Offline Interactive Advertising
1.4 Global Interactive Advertising 麻豆原创 by Application
1.4.1 Overview: Global Interactive Advertising 麻豆原创 Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Retail and Consumer Goods
1.4.3 BFSI
1.4.4 IT & Telecommunication
1.4.5 Media and Entertainment
1.4.6 Travel
1.4.7 Transportation
1.4.8 Supply Chain and Logistics
1.4.9 Healthcare
1.4.10 Energy & Power and Utilities
1.5 Global Interactive Advertising 麻豆原创 Size & Forecast
1.6 Global Interactive Advertising 麻豆原创 Size and Forecast by Region
1.6.1 Global Interactive Advertising 麻豆原创 Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global Interactive Advertising 麻豆原创 Size by Region, (2019-2030)
1.6.3 North America Interactive Advertising 麻豆原创 Size and Prospect (2019-2030)
1.6.4 Europe Interactive Advertising 麻豆原创 Size and Prospect (2019-2030)
1.6.5 Asia-Pacific Interactive Advertising 麻豆原创 Size and Prospect (2019-2030)
1.6.6 South America Interactive Advertising 麻豆原创 Size and Prospect (2019-2030)
1.6.7 Middle East and Africa Interactive Advertising 麻豆原创 Size and Prospect (2019-2030)
2 Company Profiles
2.1 Grey Advertising
2.1.1 Grey Advertising Details
2.1.2 Grey Advertising Major Business
2.1.3 Grey Advertising Interactive Advertising Product and Solutions
2.1.4 Grey Advertising Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.1.5 Grey Advertising Recent Developments and Future Plans
2.2 Wieden+Kennedy
2.2.1 Wieden+Kennedy Details
2.2.2 Wieden+Kennedy Major Business
2.2.3 Wieden+Kennedy Interactive Advertising Product and Solutions
2.2.4 Wieden+Kennedy Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.2.5 Wieden+Kennedy Recent Developments and Future Plans
2.3 Butler
2.3.1 Butler Details
2.3.2 Butler Major Business
2.3.3 Butler Interactive Advertising Product and Solutions
2.3.4 Butler Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.3.5 Butler Recent Developments and Future Plans
2.4 Shine
2.4.1 Shine Details
2.4.2 Shine Major Business
2.4.3 Shine Interactive Advertising Product and Solutions
2.4.4 Shine Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.4.5 Shine Recent Developments and Future Plans
2.5 Stern & Partners
2.5.1 Stern & Partners Details
2.5.2 Stern & Partners Major Business
2.5.3 Stern & Partners Interactive Advertising Product and Solutions
2.5.4 Stern & Partners Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.5.5 Stern & Partners Recent Developments and Future Plans
2.6 Ogilvy & Mather
2.6.1 Ogilvy & Mather Details
2.6.2 Ogilvy & Mather Major Business
2.6.3 Ogilvy & Mather Interactive Advertising Product and Solutions
2.6.4 Ogilvy & Mather Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.6.5 Ogilvy & Mather Recent Developments and Future Plans
2.7 BBDO
2.7.1 BBDO Details
2.7.2 BBDO Major Business
2.7.3 BBDO Interactive Advertising Product and Solutions
2.7.4 BBDO Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.7.5 BBDO Recent Developments and Future Plans
2.8 Crispin Porter + Bogusky
2.8.1 Crispin Porter + Bogusky Details
2.8.2 Crispin Porter + Bogusky Major Business
2.8.3 Crispin Porter + Bogusky Interactive Advertising Product and Solutions
2.8.4 Crispin Porter + Bogusky Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.8.5 Crispin Porter + Bogusky Recent Developments and Future Plans
2.9 The Martin Agency
2.9.1 The Martin Agency Details
2.9.2 The Martin Agency Major Business
2.9.3 The Martin Agency Interactive Advertising Product and Solutions
2.9.4 The Martin Agency Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.9.5 The Martin Agency Recent Developments and Future Plans
2.10 Deutsch
2.10.1 Deutsch Details
2.10.2 Deutsch Major Business
2.10.3 Deutsch Interactive Advertising Product and Solutions
2.10.4 Deutsch Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.10.5 Deutsch Recent Developments and Future Plans
2.11 Droga5
2.11.1 Droga5 Details
2.11.2 Droga5 Major Business
2.11.3 Droga5 Interactive Advertising Product and Solutions
2.11.4 Droga5 Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.11.5 Droga5 Recent Developments and Future Plans
2.12 Mullen Advertising
2.12.1 Mullen Advertising Details
2.12.2 Mullen Advertising Major Business
2.12.3 Mullen Advertising Interactive Advertising Product and Solutions
2.12.4 Mullen Advertising Interactive Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.12.5 Mullen Advertising Recent Developments and Future Plans
3 麻豆原创 Competition, by Players
3.1 Global Interactive Advertising Revenue and Share by Players (2019-2024)
3.2 麻豆原创 Share Analysis (2023)
3.2.1 麻豆原创 Share of Interactive Advertising by Company Revenue
3.2.2 Top 3 Interactive Advertising Players 麻豆原创 Share in 2023
3.2.3 Top 6 Interactive Advertising Players 麻豆原创 Share in 2023
3.3 Interactive Advertising 麻豆原创: Overall Company Footprint Analysis
3.3.1 Interactive Advertising 麻豆原创: Region Footprint
3.3.2 Interactive Advertising 麻豆原创: Company Product Type Footprint
3.3.3 Interactive Advertising 麻豆原创: Company Product Application Footprint
3.4 New 麻豆原创 Entrants and Barriers to 麻豆原创 Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 麻豆原创 Size Segment by Type
4.1 Global Interactive Advertising Consumption Value and 麻豆原创 Share by Type (2019-2024)
4.2 Global Interactive Advertising 麻豆原创 Forecast by Type (2025-2030)
5 麻豆原创 Size Segment by Application
5.1 Global Interactive Advertising Consumption Value 麻豆原创 Share by Application (2019-2024)
5.2 Global Interactive Advertising 麻豆原创 Forecast by Application (2025-2030)
6 North America
6.1 North America Interactive Advertising Consumption Value by Type (2019-2030)
6.2 North America Interactive Advertising Consumption Value by Application (2019-2030)
6.3 North America Interactive Advertising 麻豆原创 Size by Country
6.3.1 North America Interactive Advertising Consumption Value by Country (2019-2030)
6.3.2 United States Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
6.3.3 Canada Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
6.3.4 Mexico Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
7 Europe
7.1 Europe Interactive Advertising Consumption Value by Type (2019-2030)
7.2 Europe Interactive Advertising Consumption Value by Application (2019-2030)
7.3 Europe Interactive Advertising 麻豆原创 Size by Country
7.3.1 Europe Interactive Advertising Consumption Value by Country (2019-2030)
7.3.2 Germany Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
7.3.3 France Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
7.3.4 United Kingdom Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
7.3.5 Russia Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
7.3.6 Italy Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific Interactive Advertising Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Interactive Advertising Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Interactive Advertising 麻豆原创 Size by Region
8.3.1 Asia-Pacific Interactive Advertising Consumption Value by Region (2019-2030)
8.3.2 China Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.3 Japan Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.4 South Korea Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.5 India Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.6 Southeast Asia Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.7 Australia Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
9 South America
9.1 South America Interactive Advertising Consumption Value by Type (2019-2030)
9.2 South America Interactive Advertising Consumption Value by Application (2019-2030)
9.3 South America Interactive Advertising 麻豆原创 Size by Country
9.3.1 South America Interactive Advertising Consumption Value by Country (2019-2030)
9.3.2 Brazil Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
9.3.3 Argentina Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa Interactive Advertising Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Interactive Advertising Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Interactive Advertising 麻豆原创 Size by Country
10.3.1 Middle East & Africa Interactive Advertising Consumption Value by Country (2019-2030)
10.3.2 Turkey Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
10.3.3 Saudi Arabia Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
10.3.4 UAE Interactive Advertising 麻豆原创 Size and Forecast (2019-2030)
11 麻豆原创 Dynamics
11.1 Interactive Advertising 麻豆原创 Drivers
11.2 Interactive Advertising 麻豆原创 Restraints
11.3 Interactive Advertising Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 Interactive Advertising Industry Chain
12.2 Interactive Advertising Upstream Analysis
12.3 Interactive Advertising Midstream Analysis
12.4 Interactive Advertising Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer

Companies Mentioned:

Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising

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