The global DSP Advertising Demand Side Platform market size was valued at US$ 29590 million in 2024 and is forecast to a readjusted size of USD 101770 million by 2031 with a CAGR of 19.5% during review period.
According to International Telecommunication Union (ITU), the global Internet users (online population) were more than 5 billion. And the number of online shoppers was also increasing. In 2022, the global e-commerce market penetration rate increased to 19.7%, and the e-commerce market reached $5.5 trillion. At the same time, the Asian e-commerce market ranked at the top of the revenue ranking, which has reached $1.8 trillion. According to the National Bureau of Statistics, China was the largest online retail market in 2022, with online retail sales of 13.79 trillion yuan and a year-on-year increase of 4%. Among them, the online retail sales of physical goods were 11.96 trillion yuan, with a year-on-year increase of 6.2%, which accounted for 27.2% of the total retail sales of consumer goods.
This report is a detailed and comprehensive analysis for global DSP Advertising Demand Side Platform market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global DSP Advertising Demand Side Platform market size and forecasts, in consumption value ($ Million), 2020-2031
Global DSP Advertising Demand Side Platform market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global DSP Advertising Demand Side Platform market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global DSP Advertising Demand Side Platform market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for DSP Advertising Demand Side Platform
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global DSP Advertising Demand Side Platform market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Criteo, Double Click, Facebook Ads Manager, Adobe, Trade Desk, Amazon (AAP), Appnexus, Dataxu, Mediamath, SocioMatic, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
麻豆原创 segmentation
DSP Advertising Demand Side Platform market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
麻豆原创 segment by Type
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
麻豆原创 segment by Application
Retail
Automobile
Finance
Telecommunications
Others
麻豆原创 segment by players, this report covers
Criteo
Double Click
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Dataxu
Mediamath
SocioMatic
Sizmek
Tubemogul
Oath Inc
AdForm
Amobee
Centro Inc
麻豆原创 segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe DSP Advertising Demand Side Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of DSP Advertising Demand Side Platform, with revenue, gross margin, and global market share of DSP Advertising Demand Side Platform from 2020 to 2025.
Chapter 3, the DSP Advertising Demand Side Platform competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and DSP Advertising Demand Side Platform market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of DSP Advertising Demand Side Platform.
Chapter 13, to describe DSP Advertising Demand Side Platform research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 麻豆原创 Overview
1.1 Product Overview and Scope
1.2 麻豆原创 Estimation Caveats and Base Year
1.3 Classification of DSP Advertising Demand Side Platform by Type
1.3.1 Overview: Global DSP Advertising Demand Side Platform 麻豆原创 Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global DSP Advertising Demand Side Platform Consumption Value 麻豆原创 Share by Type in 2024
1.3.3 RTB (Real Time Bidding)
1.3.4 PPB (Programmatic Premium Buying)
1.4 Global DSP Advertising Demand Side Platform 麻豆原创 by Application
1.4.1 Overview: Global DSP Advertising Demand Side Platform 麻豆原创 Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 Retail
1.4.3 Automobile
1.4.4 Finance
1.4.5 Telecommunications
1.4.6 Others
1.5 Global DSP Advertising Demand Side Platform 麻豆原创 Size & Forecast
1.6 Global DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast by Region
1.6.1 Global DSP Advertising Demand Side Platform 麻豆原创 Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global DSP Advertising Demand Side Platform 麻豆原创 Size by Region, (2020-2031)
1.6.3 North America DSP Advertising Demand Side Platform 麻豆原创 Size and Prospect (2020-2031)
1.6.4 Europe DSP Advertising Demand Side Platform 麻豆原创 Size and Prospect (2020-2031)
1.6.5 Asia-Pacific DSP Advertising Demand Side Platform 麻豆原创 Size and Prospect (2020-2031)
1.6.6 South America DSP Advertising Demand Side Platform 麻豆原创 Size and Prospect (2020-2031)
1.6.7 Middle East & Africa DSP Advertising Demand Side Platform 麻豆原创 Size and Prospect (2020-2031)
2 Company Profiles
2.1 Criteo
2.1.1 Criteo Details
2.1.2 Criteo Major Business
2.1.3 Criteo DSP Advertising Demand Side Platform Product and Solutions
2.1.4 Criteo DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.1.5 Criteo Recent Developments and Future Plans
2.2 Double Click
2.2.1 Double Click Details
2.2.2 Double Click Major Business
2.2.3 Double Click DSP Advertising Demand Side Platform Product and Solutions
2.2.4 Double Click DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.2.5 Double Click Recent Developments and Future Plans
2.3 Facebook Ads Manager
2.3.1 Facebook Ads Manager Details
2.3.2 Facebook Ads Manager Major Business
2.3.3 Facebook Ads Manager DSP Advertising Demand Side Platform Product and Solutions
2.3.4 Facebook Ads Manager DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.3.5 Facebook Ads Manager Recent Developments and Future Plans
2.4 Adobe
2.4.1 Adobe Details
2.4.2 Adobe Major Business
2.4.3 Adobe DSP Advertising Demand Side Platform Product and Solutions
2.4.4 Adobe DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.4.5 Adobe Recent Developments and Future Plans
2.5 Trade Desk
2.5.1 Trade Desk Details
2.5.2 Trade Desk Major Business
2.5.3 Trade Desk DSP Advertising Demand Side Platform Product and Solutions
2.5.4 Trade Desk DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.5.5 Trade Desk Recent Developments and Future Plans
2.6 Amazon (AAP)
2.6.1 Amazon (AAP) Details
2.6.2 Amazon (AAP) Major Business
2.6.3 Amazon (AAP) DSP Advertising Demand Side Platform Product and Solutions
2.6.4 Amazon (AAP) DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.6.5 Amazon (AAP) Recent Developments and Future Plans
2.7 Appnexus
2.7.1 Appnexus Details
2.7.2 Appnexus Major Business
2.7.3 Appnexus DSP Advertising Demand Side Platform Product and Solutions
2.7.4 Appnexus DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.7.5 Appnexus Recent Developments and Future Plans
2.8 Dataxu
2.8.1 Dataxu Details
2.8.2 Dataxu Major Business
2.8.3 Dataxu DSP Advertising Demand Side Platform Product and Solutions
2.8.4 Dataxu DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.8.5 Dataxu Recent Developments and Future Plans
2.9 Mediamath
2.9.1 Mediamath Details
2.9.2 Mediamath Major Business
2.9.3 Mediamath DSP Advertising Demand Side Platform Product and Solutions
2.9.4 Mediamath DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.9.5 Mediamath Recent Developments and Future Plans
2.10 SocioMatic
2.10.1 SocioMatic Details
2.10.2 SocioMatic Major Business
2.10.3 SocioMatic DSP Advertising Demand Side Platform Product and Solutions
2.10.4 SocioMatic DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.10.5 SocioMatic Recent Developments and Future Plans
2.11 Sizmek
2.11.1 Sizmek Details
2.11.2 Sizmek Major Business
2.11.3 Sizmek DSP Advertising Demand Side Platform Product and Solutions
2.11.4 Sizmek DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.11.5 Sizmek Recent Developments and Future Plans
2.12 Tubemogul
2.12.1 Tubemogul Details
2.12.2 Tubemogul Major Business
2.12.3 Tubemogul DSP Advertising Demand Side Platform Product and Solutions
2.12.4 Tubemogul DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.12.5 Tubemogul Recent Developments and Future Plans
2.13 Oath Inc
2.13.1 Oath Inc Details
2.13.2 Oath Inc Major Business
2.13.3 Oath Inc DSP Advertising Demand Side Platform Product and Solutions
2.13.4 Oath Inc DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.13.5 Oath Inc Recent Developments and Future Plans
2.14 AdForm
2.14.1 AdForm Details
2.14.2 AdForm Major Business
2.14.3 AdForm DSP Advertising Demand Side Platform Product and Solutions
2.14.4 AdForm DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.14.5 AdForm Recent Developments and Future Plans
2.15 Amobee
2.15.1 Amobee Details
2.15.2 Amobee Major Business
2.15.3 Amobee DSP Advertising Demand Side Platform Product and Solutions
2.15.4 Amobee DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.15.5 Amobee Recent Developments and Future Plans
2.16 Centro Inc
2.16.1 Centro Inc Details
2.16.2 Centro Inc Major Business
2.16.3 Centro Inc DSP Advertising Demand Side Platform Product and Solutions
2.16.4 Centro Inc DSP Advertising Demand Side Platform Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.16.5 Centro Inc Recent Developments and Future Plans
3 麻豆原创 Competition, by Players
3.1 Global DSP Advertising Demand Side Platform Revenue and Share by Players (2020-2025)
3.2 麻豆原创 Share Analysis (2024)
3.2.1 麻豆原创 Share of DSP Advertising Demand Side Platform by Company Revenue
3.2.2 Top 3 DSP Advertising Demand Side Platform Players 麻豆原创 Share in 2024
3.2.3 Top 6 DSP Advertising Demand Side Platform Players 麻豆原创 Share in 2024
3.3 DSP Advertising Demand Side Platform 麻豆原创: Overall Company Footprint Analysis
3.3.1 DSP Advertising Demand Side Platform 麻豆原创: Region Footprint
3.3.2 DSP Advertising Demand Side Platform 麻豆原创: Company Product Type Footprint
3.3.3 DSP Advertising Demand Side Platform 麻豆原创: Company Product Application Footprint
3.4 New 麻豆原创 Entrants and Barriers to 麻豆原创 Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 麻豆原创 Size Segment by Type
4.1 Global DSP Advertising Demand Side Platform Consumption Value and 麻豆原创 Share by Type (2020-2025)
4.2 Global DSP Advertising Demand Side Platform 麻豆原创 Forecast by Type (2026-2031)
5 麻豆原创 Size Segment by Application
5.1 Global DSP Advertising Demand Side Platform Consumption Value 麻豆原创 Share by Application (2020-2025)
5.2 Global DSP Advertising Demand Side Platform 麻豆原创 Forecast by Application (2026-2031)
6 North America
6.1 North America DSP Advertising Demand Side Platform Consumption Value by Type (2020-2031)
6.2 North America DSP Advertising Demand Side Platform 麻豆原创 Size by Application (2020-2031)
6.3 North America DSP Advertising Demand Side Platform 麻豆原创 Size by Country
6.3.1 North America DSP Advertising Demand Side Platform Consumption Value by Country (2020-2031)
6.3.2 United States DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
6.3.3 Canada DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
6.3.4 Mexico DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
7 Europe
7.1 Europe DSP Advertising Demand Side Platform Consumption Value by Type (2020-2031)
7.2 Europe DSP Advertising Demand Side Platform Consumption Value by Application (2020-2031)
7.3 Europe DSP Advertising Demand Side Platform 麻豆原创 Size by Country
7.3.1 Europe DSP Advertising Demand Side Platform Consumption Value by Country (2020-2031)
7.3.2 Germany DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
7.3.3 France DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
7.3.4 United Kingdom DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
7.3.5 Russia DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
7.3.6 Italy DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific DSP Advertising Demand Side Platform Consumption Value by Type (2020-2031)
8.2 Asia-Pacific DSP Advertising Demand Side Platform Consumption Value by Application (2020-2031)
8.3 Asia-Pacific DSP Advertising Demand Side Platform 麻豆原创 Size by Region
8.3.1 Asia-Pacific DSP Advertising Demand Side Platform Consumption Value by Region (2020-2031)
8.3.2 China DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
8.3.3 Japan DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
8.3.4 South Korea DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
8.3.5 India DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
8.3.6 Southeast Asia DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
8.3.7 Australia DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
9 South America
9.1 South America DSP Advertising Demand Side Platform Consumption Value by Type (2020-2031)
9.2 South America DSP Advertising Demand Side Platform Consumption Value by Application (2020-2031)
9.3 South America DSP Advertising Demand Side Platform 麻豆原创 Size by Country
9.3.1 South America DSP Advertising Demand Side Platform Consumption Value by Country (2020-2031)
9.3.2 Brazil DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
9.3.3 Argentina DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa DSP Advertising Demand Side Platform Consumption Value by Type (2020-2031)
10.2 Middle East & Africa DSP Advertising Demand Side Platform Consumption Value by Application (2020-2031)
10.3 Middle East & Africa DSP Advertising Demand Side Platform 麻豆原创 Size by Country
10.3.1 Middle East & Africa DSP Advertising Demand Side Platform Consumption Value by Country (2020-2031)
10.3.2 Turkey DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
10.3.3 Saudi Arabia DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
10.3.4 UAE DSP Advertising Demand Side Platform 麻豆原创 Size and Forecast (2020-2031)
11 麻豆原创 Dynamics
11.1 DSP Advertising Demand Side Platform 麻豆原创 Drivers
11.2 DSP Advertising Demand Side Platform 麻豆原创 Restraints
11.3 DSP Advertising Demand Side Platform Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 DSP Advertising Demand Side Platform Industry Chain
12.2 DSP Advertising Demand Side Platform Upstream Analysis
12.3 DSP Advertising Demand Side Platform Midstream Analysis
12.4 DSP Advertising Demand Side Platform Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Criteo
Double Click
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Dataxu
Mediamath
SocioMatic
Sizmek
Tubemogul
Oath Inc
AdForm
Amobee
Centro Inc
听
听
*If Applicable.