The global AR in Retail market size was valued at US$ 2739 million in 2024 and is forecast to a readjusted size of USD 9427 million by 2031 with a CAGR of 19.5% during review period.
Augmented reality (AR) in retail refers to a technology that enables integration of digital information with the users environment in real time through devices such as smartphone or tablet. The need to provide enhanced customer experience, increase in internet penetration, and rise in IoT spending fuel the demand for augmented reality in the retail market.
Based on the system, there are two mainly systems of AR in Retail, including Virtual Fitting Room and Visualizing Software. And Visualizing Software is the main system for AR in Retail, and the Visualizing Based on the application, there are two mainly application s of AR in Retail, including E-commerce and Physic Stores. And E-commerce is the main application for AR in Retail, and the E-commerce reached a market size of approximately 750 million USD in 2019, with 62.58% % of global market size. AR in Retail allows companies to significantly increase online conversion rate and reduce returns rate of products. Most of AR options provide extra information and personal customization that does not only preview product but also help customers ensure that they like it. The ability to visualize a virtual representation of products in 3D, to scale and in their intended environment, enables shoppers to make better judgments, removing the need to measure and verify dimensions. Once they have made their determinations, they may either buy directly online or go to the store to complete their purchase. Not only does this eliminate a point of friction between the consumer viewing and buying the product, but it also maximizes the probability of them being satisfied with their purchase once received, decreasing the number of returned products.Software reached a market size of approximately 734 million USD in 2019, with 61.19% of global market size. Augmented reality can help online retailers significantly reduce returns by providing an engaging 鈥榯ry-before-you-buy鈥� digital experience. Innovative AR solutions allow customers to visualise products in real time, from the comfort of their own homes. Full 3D visualisations give the opportunity for shoppers to see how products could look in their space before they commit to purchase, reducing the temptation to order multiple items to try out before choosing one and returning the others, a practice that is increasingly common.
This report is a detailed and comprehensive analysis for global AR in Retail market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global AR in Retail market size and forecasts, in consumption value ($ Million), 2020-2031
Global AR in Retail market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global AR in Retail market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global AR in Retail market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for AR in Retail
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global AR in Retail market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
麻豆原创 segmentation
AR in Retail market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
麻豆原创 segment by Type
by System
by Technology
麻豆原创 segment by Application
E-commerce
Physic Stores
麻豆原创 segment by players, this report covers
Google
PTC
Apple
Microsoft
Wikitude
DAQRI
Zugara
Blippar
Marxent Labs
Augment
ViewAR
Holition
Ikea
Sephora
Amazon
麻豆原创 segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe AR in Retail product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of AR in Retail, with revenue, gross margin, and global market share of AR in Retail from 2020 to 2025.
Chapter 3, the AR in Retail competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and AR in Retail market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of AR in Retail.
Chapter 13, to describe AR in Retail research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 麻豆原创 Overview
1.1 Product Overview and Scope
1.2 麻豆原创 Estimation Caveats and Base Year
1.3 Classification of AR in Retail by Type
1.3.1 Overview: Global AR in Retail 麻豆原创 Size by Type: 2020 Versus 2024 Versus 2031
1.3.2 Global AR in Retail Consumption Value 麻豆原创 Share by Type in 2024
1.3.3 by System
1.3.4 by Technology
1.4 Global AR in Retail 麻豆原创 by Application
1.4.1 Overview: Global AR in Retail 麻豆原创 Size by Application: 2020 Versus 2024 Versus 2031
1.4.2 E-commerce
1.4.3 Physic Stores
1.5 Global AR in Retail 麻豆原创 Size & Forecast
1.6 Global AR in Retail 麻豆原创 Size and Forecast by Region
1.6.1 Global AR in Retail 麻豆原创 Size by Region: 2020 VS 2024 VS 2031
1.6.2 Global AR in Retail 麻豆原创 Size by Region, (2020-2031)
1.6.3 North America AR in Retail 麻豆原创 Size and Prospect (2020-2031)
1.6.4 Europe AR in Retail 麻豆原创 Size and Prospect (2020-2031)
1.6.5 Asia-Pacific AR in Retail 麻豆原创 Size and Prospect (2020-2031)
1.6.6 South America AR in Retail 麻豆原创 Size and Prospect (2020-2031)
1.6.7 Middle East & Africa AR in Retail 麻豆原创 Size and Prospect (2020-2031)
2 Company Profiles
2.1 Google
2.1.1 Google Details
2.1.2 Google Major Business
2.1.3 Google AR in Retail Product and Solutions
2.1.4 Google AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.1.5 Google Recent Developments and Future Plans
2.2 PTC
2.2.1 PTC Details
2.2.2 PTC Major Business
2.2.3 PTC AR in Retail Product and Solutions
2.2.4 PTC AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.2.5 PTC Recent Developments and Future Plans
2.3 Apple
2.3.1 Apple Details
2.3.2 Apple Major Business
2.3.3 Apple AR in Retail Product and Solutions
2.3.4 Apple AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.3.5 Apple Recent Developments and Future Plans
2.4 Microsoft
2.4.1 Microsoft Details
2.4.2 Microsoft Major Business
2.4.3 Microsoft AR in Retail Product and Solutions
2.4.4 Microsoft AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.4.5 Microsoft Recent Developments and Future Plans
2.5 Wikitude
2.5.1 Wikitude Details
2.5.2 Wikitude Major Business
2.5.3 Wikitude AR in Retail Product and Solutions
2.5.4 Wikitude AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.5.5 Wikitude Recent Developments and Future Plans
2.6 DAQRI
2.6.1 DAQRI Details
2.6.2 DAQRI Major Business
2.6.3 DAQRI AR in Retail Product and Solutions
2.6.4 DAQRI AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.6.5 DAQRI Recent Developments and Future Plans
2.7 Zugara
2.7.1 Zugara Details
2.7.2 Zugara Major Business
2.7.3 Zugara AR in Retail Product and Solutions
2.7.4 Zugara AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.7.5 Zugara Recent Developments and Future Plans
2.8 Blippar
2.8.1 Blippar Details
2.8.2 Blippar Major Business
2.8.3 Blippar AR in Retail Product and Solutions
2.8.4 Blippar AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.8.5 Blippar Recent Developments and Future Plans
2.9 Marxent Labs
2.9.1 Marxent Labs Details
2.9.2 Marxent Labs Major Business
2.9.3 Marxent Labs AR in Retail Product and Solutions
2.9.4 Marxent Labs AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.9.5 Marxent Labs Recent Developments and Future Plans
2.10 Augment
2.10.1 Augment Details
2.10.2 Augment Major Business
2.10.3 Augment AR in Retail Product and Solutions
2.10.4 Augment AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.10.5 Augment Recent Developments and Future Plans
2.11 ViewAR
2.11.1 ViewAR Details
2.11.2 ViewAR Major Business
2.11.3 ViewAR AR in Retail Product and Solutions
2.11.4 ViewAR AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.11.5 ViewAR Recent Developments and Future Plans
2.12 Holition
2.12.1 Holition Details
2.12.2 Holition Major Business
2.12.3 Holition AR in Retail Product and Solutions
2.12.4 Holition AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.12.5 Holition Recent Developments and Future Plans
2.13 Ikea
2.13.1 Ikea Details
2.13.2 Ikea Major Business
2.13.3 Ikea AR in Retail Product and Solutions
2.13.4 Ikea AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.13.5 Ikea Recent Developments and Future Plans
2.14 Sephora
2.14.1 Sephora Details
2.14.2 Sephora Major Business
2.14.3 Sephora AR in Retail Product and Solutions
2.14.4 Sephora AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.14.5 Sephora Recent Developments and Future Plans
2.15 Amazon
2.15.1 Amazon Details
2.15.2 Amazon Major Business
2.15.3 Amazon AR in Retail Product and Solutions
2.15.4 Amazon AR in Retail Revenue, Gross Margin and 麻豆原创 Share (2020-2025)
2.15.5 Amazon Recent Developments and Future Plans
3 麻豆原创 Competition, by Players
3.1 Global AR in Retail Revenue and Share by Players (2020-2025)
3.2 麻豆原创 Share Analysis (2024)
3.2.1 麻豆原创 Share of AR in Retail by Company Revenue
3.2.2 Top 3 AR in Retail Players 麻豆原创 Share in 2024
3.2.3 Top 6 AR in Retail Players 麻豆原创 Share in 2024
3.3 AR in Retail 麻豆原创: Overall Company Footprint Analysis
3.3.1 AR in Retail 麻豆原创: Region Footprint
3.3.2 AR in Retail 麻豆原创: Company Product Type Footprint
3.3.3 AR in Retail 麻豆原创: Company Product Application Footprint
3.4 New 麻豆原创 Entrants and Barriers to 麻豆原创 Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 麻豆原创 Size Segment by Type
4.1 Global AR in Retail Consumption Value and 麻豆原创 Share by Type (2020-2025)
4.2 Global AR in Retail 麻豆原创 Forecast by Type (2026-2031)
5 麻豆原创 Size Segment by Application
5.1 Global AR in Retail Consumption Value 麻豆原创 Share by Application (2020-2025)
5.2 Global AR in Retail 麻豆原创 Forecast by Application (2026-2031)
6 North America
6.1 North America AR in Retail Consumption Value by Type (2020-2031)
6.2 North America AR in Retail 麻豆原创 Size by Application (2020-2031)
6.3 North America AR in Retail 麻豆原创 Size by Country
6.3.1 North America AR in Retail Consumption Value by Country (2020-2031)
6.3.2 United States AR in Retail 麻豆原创 Size and Forecast (2020-2031)
6.3.3 Canada AR in Retail 麻豆原创 Size and Forecast (2020-2031)
6.3.4 Mexico AR in Retail 麻豆原创 Size and Forecast (2020-2031)
7 Europe
7.1 Europe AR in Retail Consumption Value by Type (2020-2031)
7.2 Europe AR in Retail Consumption Value by Application (2020-2031)
7.3 Europe AR in Retail 麻豆原创 Size by Country
7.3.1 Europe AR in Retail Consumption Value by Country (2020-2031)
7.3.2 Germany AR in Retail 麻豆原创 Size and Forecast (2020-2031)
7.3.3 France AR in Retail 麻豆原创 Size and Forecast (2020-2031)
7.3.4 United Kingdom AR in Retail 麻豆原创 Size and Forecast (2020-2031)
7.3.5 Russia AR in Retail 麻豆原创 Size and Forecast (2020-2031)
7.3.6 Italy AR in Retail 麻豆原创 Size and Forecast (2020-2031)
8 Asia-Pacific
8.1 Asia-Pacific AR in Retail Consumption Value by Type (2020-2031)
8.2 Asia-Pacific AR in Retail Consumption Value by Application (2020-2031)
8.3 Asia-Pacific AR in Retail 麻豆原创 Size by Region
8.3.1 Asia-Pacific AR in Retail Consumption Value by Region (2020-2031)
8.3.2 China AR in Retail 麻豆原创 Size and Forecast (2020-2031)
8.3.3 Japan AR in Retail 麻豆原创 Size and Forecast (2020-2031)
8.3.4 South Korea AR in Retail 麻豆原创 Size and Forecast (2020-2031)
8.3.5 India AR in Retail 麻豆原创 Size and Forecast (2020-2031)
8.3.6 Southeast Asia AR in Retail 麻豆原创 Size and Forecast (2020-2031)
8.3.7 Australia AR in Retail 麻豆原创 Size and Forecast (2020-2031)
9 South America
9.1 South America AR in Retail Consumption Value by Type (2020-2031)
9.2 South America AR in Retail Consumption Value by Application (2020-2031)
9.3 South America AR in Retail 麻豆原创 Size by Country
9.3.1 South America AR in Retail Consumption Value by Country (2020-2031)
9.3.2 Brazil AR in Retail 麻豆原创 Size and Forecast (2020-2031)
9.3.3 Argentina AR in Retail 麻豆原创 Size and Forecast (2020-2031)
10 Middle East & Africa
10.1 Middle East & Africa AR in Retail Consumption Value by Type (2020-2031)
10.2 Middle East & Africa AR in Retail Consumption Value by Application (2020-2031)
10.3 Middle East & Africa AR in Retail 麻豆原创 Size by Country
10.3.1 Middle East & Africa AR in Retail Consumption Value by Country (2020-2031)
10.3.2 Turkey AR in Retail 麻豆原创 Size and Forecast (2020-2031)
10.3.3 Saudi Arabia AR in Retail 麻豆原创 Size and Forecast (2020-2031)
10.3.4 UAE AR in Retail 麻豆原创 Size and Forecast (2020-2031)
11 麻豆原创 Dynamics
11.1 AR in Retail 麻豆原创 Drivers
11.2 AR in Retail 麻豆原创 Restraints
11.3 AR in Retail Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 AR in Retail Industry Chain
12.2 AR in Retail Upstream Analysis
12.3 AR in Retail Midstream Analysis
12.4 AR in Retail Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Google
PTC
Apple
Microsoft
Wikitude
DAQRI
Zugara
Blippar
Marxent Labs
Augment
ViewAR
Holition
Ikea
Sephora
Amazon
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*If Applicable.