The global In-Application Advertising market size was valued at USD 155580 million in 2023 and is forecast to a readjusted size of USD 304110 million by 2030 with a CAGR of 10.0% during review period.
In-app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app. The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers. The app requests an ad from the network, and the network uses algorithms to identify and deliver the highest paying ad to the user in real time.
The rising adoption of smartphones and increased preference for mobile advertisements for brand promotion and product sales to optimize return on investments and profitability by advertisers is offering enormous growth opportunities for the global in-app advertising industry.
The report includes an overview of the development of the In-Application Advertising industry chain, the market status of Social Media (Interstitial Ads, Mobile Video Ads), Gaming (Interstitial Ads, Mobile Video Ads), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of In-Application Advertising.
Regionally, the report analyzes the In-Application Advertising markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global In-Application Advertising market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the In-Application Advertising market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the In-Application Advertising industry.
The report involves analyzing the market at a macro level:
麻豆原创 Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Interstitial Ads, Mobile Video Ads).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the In-Application Advertising market.
Regional Analysis: The report involves examining the In-Application Advertising market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
麻豆原创 Projections: Report covers the gathered data and analysis to make future projections and forecasts for the In-Application Advertising market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to In-Application Advertising:
Company Analysis: Report covers individual In-Application Advertising players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards In-Application Advertising This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Social Media, Gaming).
Technology Analysis: Report covers specific technologies relevant to In-Application Advertising. It assesses the current state, advancements, and potential future developments in In-Application Advertising areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the In-Application Advertising market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
麻豆原创 Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
麻豆原创 Segmentation
In-Application Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
麻豆原创 segment by Type
Interstitial Ads
Mobile Video Ads
Rewarded Video Ads
Native Ads
Others
麻豆原创 segment by Application
Social Media
Gaming
E-Commerce
Video & Music Streaming
News
Finance And Education
Travel
Others
麻豆原创 segment by players, this report covers
Google AdMob (Google Inc.)
Meta
Twitter Inc.
InMobi Pte. Ltd.
Smaato, Inc.
Verizon Media
Zoomd Technologies Ltd.
ironSource (Unity Software Inc.)
BYYD Inc
Flurry (Yahoo Inc.)
TUNE, Inc.
Amobee, Inc.
Glispa GmbH
AppLovin
Chartboost, Inc
Leadbolt
麻豆原创 segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe In-Application Advertising product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of In-Application Advertising, with revenue, gross margin and global market share of In-Application Advertising from 2019 to 2024.
Chapter 3, the In-Application Advertising competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and In-Application Advertising market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of In-Application Advertising.
Chapter 13, to describe In-Application Advertising research findings and conclusion.
Please Note - This is an on demand report and will be delivered in 2 business days (48 Hours) post payment.
1 麻豆原创 Overview
1.1 Product Overview and Scope of In-Application Advertising
1.2 麻豆原创 Estimation Caveats and Base Year
1.3 Classification of In-Application Advertising by Type
1.3.1 Overview: Global In-Application Advertising 麻豆原创 Size by Type: 2019 Versus 2023 Versus 2030
1.3.2 Global In-Application Advertising Consumption Value 麻豆原创 Share by Type in 2023
1.3.3 Interstitial Ads
1.3.4 Mobile Video Ads
1.3.5 Rewarded Video Ads
1.3.6 Native Ads
1.3.7 Others
1.4 Global In-Application Advertising 麻豆原创 by Application
1.4.1 Overview: Global In-Application Advertising 麻豆原创 Size by Application: 2019 Versus 2023 Versus 2030
1.4.2 Social Media
1.4.3 Gaming
1.4.4 E-Commerce
1.4.5 Video & Music Streaming
1.4.6 News
1.4.7 Finance And Education
1.4.8 Travel
1.4.9 Others
1.5 Global In-Application Advertising 麻豆原创 Size & Forecast
1.6 Global In-Application Advertising 麻豆原创 Size and Forecast by Region
1.6.1 Global In-Application Advertising 麻豆原创 Size by Region: 2019 VS 2023 VS 2030
1.6.2 Global In-Application Advertising 麻豆原创 Size by Region, (2019-2030)
1.6.3 North America In-Application Advertising 麻豆原创 Size and Prospect (2019-2030)
1.6.4 Europe In-Application Advertising 麻豆原创 Size and Prospect (2019-2030)
1.6.5 Asia-Pacific In-Application Advertising 麻豆原创 Size and Prospect (2019-2030)
1.6.6 South America In-Application Advertising 麻豆原创 Size and Prospect (2019-2030)
1.6.7 Middle East and Africa In-Application Advertising 麻豆原创 Size and Prospect (2019-2030)
2 Company Profiles
2.1 Google AdMob (Google Inc.)
2.1.1 Google AdMob (Google Inc.) Details
2.1.2 Google AdMob (Google Inc.) Major Business
2.1.3 Google AdMob (Google Inc.) In-Application Advertising Product and Solutions
2.1.4 Google AdMob (Google Inc.) In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.1.5 Google AdMob (Google Inc.) Recent Developments and Future Plans
2.2 Meta
2.2.1 Meta Details
2.2.2 Meta Major Business
2.2.3 Meta In-Application Advertising Product and Solutions
2.2.4 Meta In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.2.5 Meta Recent Developments and Future Plans
2.3 Twitter Inc.
2.3.1 Twitter Inc. Details
2.3.2 Twitter Inc. Major Business
2.3.3 Twitter Inc. In-Application Advertising Product and Solutions
2.3.4 Twitter Inc. In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.3.5 Twitter Inc. Recent Developments and Future Plans
2.4 InMobi Pte. Ltd.
2.4.1 InMobi Pte. Ltd. Details
2.4.2 InMobi Pte. Ltd. Major Business
2.4.3 InMobi Pte. Ltd. In-Application Advertising Product and Solutions
2.4.4 InMobi Pte. Ltd. In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.4.5 InMobi Pte. Ltd. Recent Developments and Future Plans
2.5 Smaato, Inc.
2.5.1 Smaato, Inc. Details
2.5.2 Smaato, Inc. Major Business
2.5.3 Smaato, Inc. In-Application Advertising Product and Solutions
2.5.4 Smaato, Inc. In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.5.5 Smaato, Inc. Recent Developments and Future Plans
2.6 Verizon Media
2.6.1 Verizon Media Details
2.6.2 Verizon Media Major Business
2.6.3 Verizon Media In-Application Advertising Product and Solutions
2.6.4 Verizon Media In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.6.5 Verizon Media Recent Developments and Future Plans
2.7 Zoomd Technologies Ltd.
2.7.1 Zoomd Technologies Ltd. Details
2.7.2 Zoomd Technologies Ltd. Major Business
2.7.3 Zoomd Technologies Ltd. In-Application Advertising Product and Solutions
2.7.4 Zoomd Technologies Ltd. In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.7.5 Zoomd Technologies Ltd. Recent Developments and Future Plans
2.8 ironSource (Unity Software Inc.)
2.8.1 ironSource (Unity Software Inc.) Details
2.8.2 ironSource (Unity Software Inc.) Major Business
2.8.3 ironSource (Unity Software Inc.) In-Application Advertising Product and Solutions
2.8.4 ironSource (Unity Software Inc.) In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.8.5 ironSource (Unity Software Inc.) Recent Developments and Future Plans
2.9 BYYD Inc
2.9.1 BYYD Inc Details
2.9.2 BYYD Inc Major Business
2.9.3 BYYD Inc In-Application Advertising Product and Solutions
2.9.4 BYYD Inc In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.9.5 BYYD Inc Recent Developments and Future Plans
2.10 Flurry (Yahoo Inc.)
2.10.1 Flurry (Yahoo Inc.) Details
2.10.2 Flurry (Yahoo Inc.) Major Business
2.10.3 Flurry (Yahoo Inc.) In-Application Advertising Product and Solutions
2.10.4 Flurry (Yahoo Inc.) In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.10.5 Flurry (Yahoo Inc.) Recent Developments and Future Plans
2.11 TUNE, Inc.
2.11.1 TUNE, Inc. Details
2.11.2 TUNE, Inc. Major Business
2.11.3 TUNE, Inc. In-Application Advertising Product and Solutions
2.11.4 TUNE, Inc. In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.11.5 TUNE, Inc. Recent Developments and Future Plans
2.12 Amobee, Inc.
2.12.1 Amobee, Inc. Details
2.12.2 Amobee, Inc. Major Business
2.12.3 Amobee, Inc. In-Application Advertising Product and Solutions
2.12.4 Amobee, Inc. In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.12.5 Amobee, Inc. Recent Developments and Future Plans
2.13 Glispa GmbH
2.13.1 Glispa GmbH Details
2.13.2 Glispa GmbH Major Business
2.13.3 Glispa GmbH In-Application Advertising Product and Solutions
2.13.4 Glispa GmbH In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.13.5 Glispa GmbH Recent Developments and Future Plans
2.14 AppLovin
2.14.1 AppLovin Details
2.14.2 AppLovin Major Business
2.14.3 AppLovin In-Application Advertising Product and Solutions
2.14.4 AppLovin In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.14.5 AppLovin Recent Developments and Future Plans
2.15 Chartboost, Inc
2.15.1 Chartboost, Inc Details
2.15.2 Chartboost, Inc Major Business
2.15.3 Chartboost, Inc In-Application Advertising Product and Solutions
2.15.4 Chartboost, Inc In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.15.5 Chartboost, Inc Recent Developments and Future Plans
2.16 Leadbolt
2.16.1 Leadbolt Details
2.16.2 Leadbolt Major Business
2.16.3 Leadbolt In-Application Advertising Product and Solutions
2.16.4 Leadbolt In-Application Advertising Revenue, Gross Margin and 麻豆原创 Share (2019-2024)
2.16.5 Leadbolt Recent Developments and Future Plans
3 麻豆原创 Competition, by Players
3.1 Global In-Application Advertising Revenue and Share by Players (2019-2024)
3.2 麻豆原创 Share Analysis (2023)
3.2.1 麻豆原创 Share of In-Application Advertising by Company Revenue
3.2.2 Top 3 In-Application Advertising Players 麻豆原创 Share in 2023
3.2.3 Top 6 In-Application Advertising Players 麻豆原创 Share in 2023
3.3 In-Application Advertising 麻豆原创: Overall Company Footprint Analysis
3.3.1 In-Application Advertising 麻豆原创: Region Footprint
3.3.2 In-Application Advertising 麻豆原创: Company Product Type Footprint
3.3.3 In-Application Advertising 麻豆原创: Company Product Application Footprint
3.4 New 麻豆原创 Entrants and Barriers to 麻豆原创 Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 麻豆原创 Size Segment by Type
4.1 Global In-Application Advertising Consumption Value and 麻豆原创 Share by Type (2019-2024)
4.2 Global In-Application Advertising 麻豆原创 Forecast by Type (2025-2030)
5 麻豆原创 Size Segment by Application
5.1 Global In-Application Advertising Consumption Value 麻豆原创 Share by Application (2019-2024)
5.2 Global In-Application Advertising 麻豆原创 Forecast by Application (2025-2030)
6 North America
6.1 North America In-Application Advertising Consumption Value by Type (2019-2030)
6.2 North America In-Application Advertising Consumption Value by Application (2019-2030)
6.3 North America In-Application Advertising 麻豆原创 Size by Country
6.3.1 North America In-Application Advertising Consumption Value by Country (2019-2030)
6.3.2 United States In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
6.3.3 Canada In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
6.3.4 Mexico In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
7 Europe
7.1 Europe In-Application Advertising Consumption Value by Type (2019-2030)
7.2 Europe In-Application Advertising Consumption Value by Application (2019-2030)
7.3 Europe In-Application Advertising 麻豆原创 Size by Country
7.3.1 Europe In-Application Advertising Consumption Value by Country (2019-2030)
7.3.2 Germany In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
7.3.3 France In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
7.3.4 United Kingdom In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
7.3.5 Russia In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
7.3.6 Italy In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
8 Asia-Pacific
8.1 Asia-Pacific In-Application Advertising Consumption Value by Type (2019-2030)
8.2 Asia-Pacific In-Application Advertising Consumption Value by Application (2019-2030)
8.3 Asia-Pacific In-Application Advertising 麻豆原创 Size by Region
8.3.1 Asia-Pacific In-Application Advertising Consumption Value by Region (2019-2030)
8.3.2 China In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.3 Japan In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.4 South Korea In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.5 India In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.6 Southeast Asia In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
8.3.7 Australia In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
9 South America
9.1 South America In-Application Advertising Consumption Value by Type (2019-2030)
9.2 South America In-Application Advertising Consumption Value by Application (2019-2030)
9.3 South America In-Application Advertising 麻豆原创 Size by Country
9.3.1 South America In-Application Advertising Consumption Value by Country (2019-2030)
9.3.2 Brazil In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
9.3.3 Argentina In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
10 Middle East & Africa
10.1 Middle East & Africa In-Application Advertising Consumption Value by Type (2019-2030)
10.2 Middle East & Africa In-Application Advertising Consumption Value by Application (2019-2030)
10.3 Middle East & Africa In-Application Advertising 麻豆原创 Size by Country
10.3.1 Middle East & Africa In-Application Advertising Consumption Value by Country (2019-2030)
10.3.2 Turkey In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
10.3.3 Saudi Arabia In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
10.3.4 UAE In-Application Advertising 麻豆原创 Size and Forecast (2019-2030)
11 麻豆原创 Dynamics
11.1 In-Application Advertising 麻豆原创 Drivers
11.2 In-Application Advertising 麻豆原创 Restraints
11.3 In-Application Advertising Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Industry Chain Analysis
12.1 In-Application Advertising Industry Chain
12.2 In-Application Advertising Upstream Analysis
12.3 In-Application Advertising Midstream Analysis
12.4 In-Application Advertising Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Google AdMob (Google Inc.)
Meta
Twitter Inc.
InMobi Pte. Ltd.
Smaato, Inc.
Verizon Media
Zoomd Technologies Ltd.
ironSource (Unity Software Inc.)
BYYD Inc
Flurry (Yahoo Inc.)
TUNE, Inc.
Amobee, Inc.
Glispa GmbH
AppLovin
Chartboost, Inc
Leadbolt
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*If Applicable.