Organic Light Emitting Diode (OLED) Lighting Global 麻豆原创 Forecast 2015-2025

ElectroniCast Consultants, a leading market & technology forecast consultancy, today announced their market forecast of the worldwide consumption of organic light emitting diodes (OLEDs) in lighting applications. 听

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OLED Description

An organic light-emitting diode (OLED) is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compounds, which emit light in response to an electric current. This layer of organic semiconductor material is situated between two electrodes. 听Generally, at least one of these electrodes is transparent. 听

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Lighting Applications

The definition for lighting in this study includes general lighting, which is used to provide the main illumination of an area. 听The lighting category also includes specialized lighting, such as directional, supplementary, and architectural lighting, as well as OLED panels/tiles used in vehicles for the main purpose of lighting. 听However, OLEDs used in signage, TVs, displays, and signals are not included in the market forecast data for this study. 听

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The increasing development of OLED technology in lighting is indeed encouraging, driven by the architectural lighting industry; therefore, full cooperation and partnerships with between the OLED device manufacturers and the architectural industry is of paramount importance, based on analysis by ElectroniCast Consultants. Since OLEDs can be fashioned onto large surfaces, they are a viable alternative to fluorescent tubes for building lighting or other applications.

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The United States Department of Energy (DOE) estimates that lighting for buildings accounts for more than 20 percent of U.S. energy use. Over the next 20 years, the agency estimates that widespread adoption of LED and OLED lighting could reduce electricity demands 60 percent and prevent almost 260 metric tons of carbon emission.

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OLED Level Quantified in the Electroni Cast Study

Below in particular, are three levels (or 鈥渇ood chain鈥�) pertaining to the OLED marketplace. 听For the purposes of this ElectroniCast study, we quantify and provide a market forecast for 鈥淟evel 2鈥澨�

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Level 1 鈥� Organic Materials, anode and cathode

Level 2 鈥� OLED Lighting panel or tile with initial integrated frames (Without electronics and driver)

Level 3 鈥� OLED Module, one or more panels (tiles) with control circuits, other value added components听

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OLED devices will actually use a value-added OLED product, complete with the electronics (plugs and wires), driver integrated circuits, and possible structural packaging (cap, metallic/plastic panel frames). Also, even further, these packaged/equipped panels/tiles (also known as OLED modules) will typically be available as part of other value-added product, such as lamp-holders/fixtures. 听Therefore, it is important to note that this market forecast data only quantifies the OLED device (sometimes referred to as a tile, light source, panel or sub-panel) and not the complete module, lamp/fixtures or other value-added product(s).

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This report provides the market data by the following regional segments:

Global (Total)

America

United States and Canada
Latin America

EMEA

Northern Europe
Southern Europe
Western Europe
Eastern Europe
Middle East and Africa

APAC

People鈥檚 Republic of China (PRC)
Japan
Republic of Korea (ROK)
Rest of APAC

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This report provides the forecast by the following functions:

Consumption Value: US$, Million
Quantity: Number of square meter (m虏) in Millions
Average Selling Prices: ASP US$, per square meter

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麻豆原创 Forecast

ElectroniCast projects that the worldwide consumption value of selected lighting OLEDs will reach $144 million in 2015; consumption value is forecast to increase at an average annual growth rate of 74.8 percent to nearly $2.36 billion in 2020. 听The total value of OLED lighting is forecast an increase to $6.7 billion in the year 2023, before slipping to $5.544 billion in 2025. Quantity/unit volume is forecast to continue to climb through 2025; however, sharp decreases in average selling prices will eventually cause the overall market value to decrease. 听All values and prices in this report are at factory as-shipped levels, and are in current dollars, which include the effect of a forecasted 5 percent annual inflation rate over the forecast period.听

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OLED Used in General Lighting Global 麻豆原创 Forecast

Note: 麻豆原创 forecast data in this study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data. 麻豆原创 forecast data are provided in United States Dollars.

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According to ElectroniCast, there is enough overall OLED interest and activity in 2015 by substantial leading lighting competitors with existing capable manufacturing capabilities, working with evolving technology, to pushing for 鈥渕ass-production鈥�. 听Also, industry players have been very active in establishing the required strategic supplier and IP agreements, as well as progressing in sales/distribution channel (planning) strategy.

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Therefore, the stage is set for a 鈥�Build-it and They Will Come鈥� marketing strategy. The question is, how many customers will come and when. 听At the same time, other (competing) lighting solutions already work, have substantial customer base and established sales/distribution channels, occupying store footprint; therefore, OLED will need to find unique style/designs to provide a common-sense approach to providing lighting solutions that the other technologies do not currently provide.

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Beyond the 鈥渓ight-bulb鈥� Mentality The ElectroniCast market opportunity analysis (MOA) shows the OLED panel market should not be limited to (only) lamps and typical (conventional) lamp fixtures for general lighting (table lamps, wall/ceiling fixtures). 听ElectroniCast assumes that the OLED panel general-lighting market will grow beyond the 鈥渓ight-bulb鈥� mentality to a broad base of applications, which currently may not even be in the idea-stage. Applications that have been mentioned by industry participants include (but not limited to) OLED incorporated into the following applications:听

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Windows/Skylights
Wall panels
Ceiling panels听
Mirrors with light function
Flooring/Steps-stairs
Embedded into furniture
Structural lighting
Other (almost endless possibilities)

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Electroni Cast Methodology听

麻豆原创 analysis and technology forecasting are complex tasks. Any predictions of the shape and trends of technology and economic movement start from the notion that the germ of what will be important tomorrow is present, although smaller or larger or in a different form, in our environment today. However, taking as a basis for a prediction the assumptions of current, conventional belief creates a set of preconceived notions that can lead to serious mistakes. ElectroniCast, instead, looks to the basic driving forces.

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The future market for an OLED consumed in selected applications depends on a number of factors, including: User equipment demand, for example 鈥� specific applications, energy efficiency requirements and government regulations/ laws/mandates/low carbon footprint, future-proofing (design and in technology), economy and investment community: new housing/building and/or renovation cycles, product life cycles, competing technologies/solutions, cost/benefit ratios, requirements driven by intelligent/digital building lighting controls, and others.

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This study is based on analysis of information obtained continually over the past several years, but updated through the end of August 2015. 听During this period, ElectroniCast analysts performed interviews with authoritative and representative individuals in the OLED and LED manufacturing (materials, chips, packaging, devices, associated parts/pieces, fittings/fixtures) and building/facility management, local/state and federal government policy and management, LED driver IC and micro-controllers, product distributors, retail store management, import/export, and other. The interviews were conducted principally with:

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Engineers, marketing personnel and management at manufacturers of OLEDs (materials, packaged OLEDs, lamps, fixtures, controls, systems) as well as other technologies.
Design group leaders, engineers, marketing personnel and market planners at major users and potential users of OLEDs.
Other industry experts, including those focused on standards activities, trade associations, and investments. 听

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The interviews covered issues of technology, R&D support, pricing, contract size, reliability, documentation, installation/maintenance crafts, standards, supplier competition and other topics.

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Customers and distributors also were interviewed, to obtain their estimates of quantities received and average prices paid. 听Customer estimates of historical and expected near term future growth of their application are obtained. Their views of use of new technology products were obtained.听

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The analyst then considered customer expectations of near term growth in their application, plus forecasted economic payback of investment, technology trends and changes in government regulations in the United Sates, to derive estimated growth rates of quantity and price of each product subset in each application. These forecasted growth rates are combined with the estimated baseline data to obtain the long-range forecasts at the lowest detailed level of each product and application.

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A full review of published information was also performed to supplement information obtained through interviews. The following sources were reviewed:

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Professional technical journals and papers
Trade press articles
Technical conference proceedings
Product literature
Company profile and financial information
Additional information based on previous ElectroniCast market studies听
Personal knowledge of the research team.

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In analyzing and forecasting the complexities of the American and other world region markets for light emitting diode products, it is essential that the market research team have a good and a deep understanding of the technology and of the industry. ElectroniCast members who participated in this report were qualified.

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Bottom-up Methodology

ElectroniCast forecasts, as illustrated in the forecast data structure, are developed initially at the lowest detail level, then summed to successively higher levels.听

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The background market research focuses on the amount of each type of product used in each application in the base year (2013), and the prices paid at the first transaction from the manufacturer. This forms the base year data. ElectroniCast analysts then forecast the growth rates in component quantity use in each application, along with price trends, based on competitive, economic and technology forecast trends, and apply these to derive long term forecasts at the lowest application levels. The usage growth rate forecasts depend heavily on analysis of overall end user trends toward equipment usage and economic payback. 听Figure 3 further illustrates the research methodology regarding this study.

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The calculation and analysis data spreadsheet technique is based upon input/output analysis, leveraging the quantitative consumption quantity, price and value of each item in each application at all levels to achieve reasonable quantitative conclusions; this interactive analysis concept, first applied on a major scale by Leonteff, of the US Department of Commerce, in the mid 1950s, was then adopted successfully by analyst/forecasting firms Quantum Science, Gnostic Concepts and (in 1981) by ElectroniCast.

Table Of Contents:

1. Executive Summary

1.1 Overview

1.2 Solid-State Lighting (SSL) Lamps & Light Fixtures Used in General Lighting

2. OLED 鈥� Technology

3. OLED Lighting 麻豆原创 Forecast听

3.1 听Overview

3.2 America 麻豆原创 Forecast

3.3 EMEA 麻豆原创 Forecast

3.4 APAC 麻豆原创 Forecast

4. OLED Competitors & Related Entities

Acuity Brands, Inc.听
AIXTRON
Applied Materials, Inc.听
Arkena听
AU Optronics Corporation听
BASF / BASF Future Business GmbH
Beneq听
Blackbody (Astron FIAMM)听
Cambrios Technologies Corporation听
Chi Mei Group听
Corning Incorporated听
DELO听
Doosan Corporation Electro-Materials
Dow Electronic Materials (Dow Chemical Company)听
Duksan Hi-Metal 听听
DuPont / DuPont Teijin Films听
e-Ray Optoelectronics Technology Company听
E2M Technology听
Fraunhofer Institute for Photonic Microsystems (IPMS) 鈥� COMEDD (Dresden)听
General Electric Company听
Heraeus Precious Metals听
Hodogaya Chemical Group听
Idemitsu Kosan Company, Limited听
Intrinsiq Materials, Inc. (IM)听
Jusung Engineering Company, Limited
Kaneka Corporation听
Kintec Company听
Konica Minolta Holdings, Incorporated
LG Electronics / LE Chem 听LOMOX Limited听
Lumiotec Incorporated 听听
Merck KgaA - EMD Chemicals Group
MC Pioneer OLED Lighting Corporation (Mitsubishi Chemical and Pioneer)
Mitsui Chemicals听
Moser Baer听
NEC Lighting, Limited听
Nippon Electric Glass Company, Limited (NEG) 听
Nippon Steel and Sumikin Chemical Company Ltd.听
Novaled GmbH听
nTact听
OLEDWorks LLC听
OSRAM Opto Semiconductors GmbH (Siemens AG)听
OTI Lumionics Inc. / aerelight 听
Panasonic Idemitsu OLED Lighting (PIOL)
Philips (Koninklijke Philips Electronics N.V.)
Pixelligent听
PolyIC GmbH & Co. KG (Leonhard Kurz Stiftung & Co. KG)听
Polyphotonix听
PPG Industries Inc.听
RITEK Corporation听
ROHM Company Limited听
SAES Getters (SAES Group)听
Samsung Group / Cheil Industries / Novaled听
Sanyo Chemical Industries听
Schott AG听
Seiko Epson Corporation
Showa Denko K.K. 听
Solvay Group / Plextronics 听
Sumitomo Chemical听
Sun Fine Chem (SFC)听
Sunic Systems, Ltd.
Sung An Machinery Company Ltd. (SAM)
TCZ听
TechnoCorp Energy, LLC听
Thorn Lighting Limited听
Tianma Micro-electronics Company听
Tokyo Electron Limited (TEL)听
Tohoku Pioneer Corporation (Pioneer)听
Toppan Printing听
Toray Group / Toray Engineering Company, Ltd.听
Toshiba Corporation听
Tridonic Dresden GmbH & Co KG (LEDON OLED Lighting GmbH & Co KG)听
ULVAC Inc. / ULVAC Technologies, Inc. 听
Universal Display Corporation听
Veeco Instruments Inc. 听
Verbatim (Mitsubishi Chemical Holdings Corporation Group)听
Visionox Company听
WiseChip Semiconductor Inc.听
XENON Corporation听

5.ElectroniCast 麻豆原创 Research Methodology

6. Definitions and Standards

6.1 Acronyms, Abbreviations, and General Terms听

6.2 Lighting Standards and Protocols听

7. ElectroniCast 麻豆原创 Forecast Data Base 鈥� Introduction/Explanation of Excel Worksheets听

7.1 Overview

7.2 Tutorial of the Excel Worksheets

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List of Tables

1.1.1 OLEDs Used in Lighting Global Forecast, By Region ($ Million)听

1.1.1 OLEDs Used in Lighting Global Forecast, By End-User Group ($ Million)听

2.1 Comparison of Light Emission Efficiency and Light Emission Life

3.1.1 OLEDs Used in Lighting Global Forecast, by End-User Group ($ Million)听

3.1.2 OLEDs Used in Lighting Global Forecast, by End-User Group (Million Square Meters)听

3.1.3 OLEDs Used in Lighting Global Forecast, by End-User Group (ASP per Square Meter)听

3.1.4.a Members - CERC Building Energy Efficiency Consortium听

3.1.4.b Members - CERC Building Energy Efficiency Consortium听

3.1.5 General Characteristics of OLEDs听

3.1.5 OLEDs Used in Lighting Global Forecast, by Region ($ Million)听

3.1.6 OLEDs Used in Lighting Global Forecast, by Region (Million Square Meters)听

3.1.7 OLEDs Used in Lighting Global Forecast, by Region (ASP per Square Meter)听

3.2.1OLEDs Used in Lighting American Forecast, by Sub-Region ($ Million)

3.2.2 OLEDs Used in Lighting American Forecast, by End-User Group ($ Million)

3.2.3 OLEDs Used in Lighting USA/Canada Forecast, by End-User Group ($ Million)

3.2.4 OLEDs Used in Lighting Latin American Forecast, by End-User Group ($ Million)

3.2.5 Selling to a Government Entity听

3.2.6 Members of Next Generation Lighting Industry Alliance (NGLIA)听

3.2.7 Latin American Demographic Trends听

3.3.1 European Sub-Regions as identified by the United Nations Geo-scheme

3.3.2 Population in Northern Europe, by Country

3.3.3 Population in Southern Europe, by Country

3.3.4 Population in Western Europe, by Country

3.3.5 Population in Eastern Europe, by Country

3.3.6 OLEDs Used in Lighting EMEA Forecast, by Sub-Region ($ Million)听

3.3.7 OLEDs Used in Lighting EMEA Forecast, by End-User Group ($ Million)听

3.3.8 OLEDs Used in Lighting Northern Europe Forecast, by End-User Group ($ Million)听

3.3.9 OLEDs Used in Lighting Southern Europe Forecast, by End-User Group ($ Million)听

3.3.10 OLEDs Used in Lighting Western Europe Forecast, by End-User Group ($ Million)听

3.3.11 OLEDs Used in Lighting Eastern Europe Forecast, by End-User Group ($ Million)听

3.3.12 OLEDs Used in Lighting Middle East/Africa Forecast, by End-User Group ($ Million)听

3.4.1 OLEDs Used in Lighting APAC Forecast, by Sub-Region ($ Million)听

3.4.2 OLEDs Used in Lighting APAC Forecast, by End-User Group ($ Million)听

3.4.3 OLEDs Used in Lighting People鈥檚 Republic of China Forecast, End-User Group ($ Million)听

3.4.4 OLEDs Used in Lighting Japan Forecast, by End-User Group ($ Million)听

3.4.5 OLEDs Used in Lighting Republic of Korea Forecast, by End-User Group ($ Million)听

3.4.6 OLEDs Used in Lighting Rest of APAC Forecast, by End-User Group ($ Million)听

3.4.7 List of ELCOMA Members听

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List of Figures

1.1.1 OLEDs Used in Lighting Global 麻豆原创 Forecast (Value Basis, $ Million)

1.1.2 OLEDs Used in Lighting Global 麻豆原创 Forecast (Quantity Basis, Million/Units)

1.1.3 OLEDs Used in Lighting Global 麻豆原创 Forecast (ASP per Square Meter)

1.1.4 OLEDs Used in Lighting Global Forecast, By End-User Group ($ Million)

1.1.5.a OLED Lighting Panel

1.1.5.b OLED Lighting Control Circuit

1.1.5c听OLED Lighting Module

1.1.6 听Transparent OLED on Foil

1.2.1 Samples of Lighting Fixture Types, using LEDs

1.2.1 Samples of Lighting Fixture Types, using OLEDs

2.1 OLED Layer Diagram with Glass Substrate

2.2.a 听OLED Layer Diagram: as anode

2.2.b OLED Layer Diagram: as HIL-layer

2.3 Illustration of a Device to Stabilize 2D Materials听

2.4 PIN Doping Technology

2.5 Blue OLED

2.6 Fully Stretchable OLED听

2.7 High-Efficient Flexible OLED on Plastic

2.8 Fabrication of Large-Area OLED Lighting Module

2.9 Color-Tunable and Framed OLED Panel Modules听

2.10 OLED Modules听

2.11 Evolution of Research Emphasis during Technology Life Cycle

3.1.1 Product Life Cycle (PLC)听

3.1.2 Kitchen Under-Cabinet OLED-Based Lighting System听

3.1.3 Phosphorescent OLED (PHOLED) Lamp听

3.1.4 OLED caster light for Broadcasting Studios

3.1.5 OLED Inkjet-Printing System听

4.1 Concept OLED luminaire听

4.2 Electron Beam Array Test (EBT) system听

4.3 Thin Film Encapsulation for OLED Research and Manufacturing听

4.4 OLED Desk/Table Lamp听

4.5 OLED Desk/Table Lamp听

4.6 Flexible Glass听

4.7 OLED Liquid Printing Process Technology: Cost Savings听

4.8 Fabrication of Large-Area OLED Lighting Module听

4.9 OLED Desk Lighting

4.10 OLED Lighting Fixture

4.11 OLED Lighting Fixture

4.12.a OLED Layer Diagram: as anode

4.12.b OLED Layer Diagram: as HIL-layer

4.13 OLED Lighting Tiles with Initial Integrated Frames听

4.14OLED Panels in Colors

4.15 OLED Lighting Panel听

4.16 LED Panel Example versus an OLED Panel Example

4.17 OLED Panel Units with External Power Unit

4.18OLED Lighting Examples听

4.19 Detail of the OLED Panel听

4.20 Display 鈥� OLED Panel听

4.21 OLED Lighting听

4.22 Ultra-Thin Glass Sheet, Rolled into a cylinder听

4.23 OLED Lighting Panel听

4.24Organic EL Display (OELD) Materials听

4.25 OLED- Automobile Tail Lights听

4.26 Fabrication of Large-Area OLED Lighting Module听

4.27 OLED-Based Desk/Table Lamp听

4.28 OLED Processing听

4.29 OLED Screen听

4.30 Packaging: Conventional LED and Flexible OLED听

4.31 OLED-Based Desk Lamp featuring Carbon Fabric Materials听

4.32 Transparent OLEDs听

4.33Organic Solutions Applied to Substrate听

4.34 Comparison of PLEDs and SMOLEDs听

4.35 Quality & Environment Management System听

4.36 OLED evaporation process Equipment听

4.37 Polymer OLED Test Cells听

4.38 Schematic illustration of printing method applied to glass substrate听

4.39 Device structure and luminous efficiency听

4.40 OLED Modules听

4.41 Flexible OLED Modules听

4.42 Demonstrator of an OLED Panel听

4.43 OLED-Based Loop Lamp Design听

4.44 Corporation Structural Chart听

4.45 OLED Panel Light听

5.1 ElectroniCast 麻豆原创 Research & Forecasting Methodology听

6.1.1 MacAdam Ellipses Chart听

Companies Mentioned:

Brands, Inc.听
AIXTRON
Applied Materials, Inc.听
Arkena听
AU Optronics Corporation听
BASF / BASF Future Business GmbH
Beneq听
Blackbody (Astron FIAMM)听
Cambrios Technologies Corporation听
Chi Mei Group听
Corning Incorporated听
DELO听
Doosan Corporation Electro-Materials
Dow Electronic Materials (Dow Chemical Company)听
Duksan Hi-Metal 听听
DuPont / DuPont Teijin Films听
e-Ray Optoelectronics Technology Company听
E2M Technology听
Fraunhofer Institute for Photonic Microsystems (IPMS) 鈥� COMEDD (Dresden)听
General Electric Company听
Heraeus Precious Metals听
Hodogaya Chemical Group听
Idemitsu Kosan Company, Limited听
Intrinsiq Materials, Inc. (IM)听
Jusung Engineering Company, Limited
Kaneka Corporation听
Kintec Company听
Konica Minolta Holdings, Incorporated
LG Electronics / LE Chem 听LOMOX Limited听
Lumiotec Incorporated 听听
Merck KgaA - EMD Chemicals Group
MC Pioneer OLED Lighting Corporation (Mitsubishi Chemical and Pioneer)
Mitsui Chemicals听
Moser Baer听
NEC Lighting, Limited听
Nippon Electric Glass Company, Limited (NEG) 听
Nippon Steel and Sumikin Chemical Company Ltd.听
Novaled GmbH听
nTact听
OLEDWorks LLC听
OSRAM Opto Semiconductors GmbH (Siemens AG)听
OTI Lumionics Inc. / aerelight 听
Panasonic Idemitsu OLED Lighting (PIOL)
Philips (Koninklijke Philips Electronics N.V.)
Pixelligent听
PolyIC GmbH & Co. KG (Leonhard Kurz Stiftung & Co. KG)听
Polyphotonix听
PPG Industries Inc.听
RITEK Corporation听
ROHM Company Limited听
SAES Getters (SAES Group)听
Samsung Group / Cheil Industries / Novaled听
Sanyo Chemical Industries听
Schott AG听
Seiko Epson Corporation
Showa Denko K.K. 听
Solvay Group / Plextronics 听
Sumitomo Chemical听
Sun Fine Chem (SFC)听
Sunic Systems, Ltd.
Sung An Machinery Company Ltd. (SAM)
TCZ听
TechnoCorp Energy, LLC听
Thorn Lighting Limited听
Tianma Micro-electronics Company听
Tokyo Electron Limited (TEL)听
Tohoku Pioneer Corporation (Pioneer)听
Toppan Printing听
Toray Group / Toray Engineering Company, Ltd.听
Toshiba Corporation听
Tridonic Dresden GmbH & Co KG (LEDON OLED Lighting GmbH & Co KG)听
ULVAC Inc. / ULVAC Technologies, Inc. 听
Universal Display Corporation听
Veeco Instruments Inc. 听
Verbatim (Mitsubishi Chemical Holdings Corporation Group)听
Visionox Company听
WiseChip Semiconductor Inc.听
XENON Corporation听

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