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Oral care products are becoming popular day by day as they are easy to use and more effective. Dental appliances like automated toothbrushes, vibrators, etc are making it effortless to maintain oral hygiene. Â鶹ԭ´´ers looking to spur sales in several categories have also had success with product suites, groupings of products presented as a complete oral care package, which encourage consumers to remain brand-loyal. The ability to achieve professional results at home without the expense and time of a dental office visit is another powerful product positioning. The major geographies analyzed under this market research are North America, Asia-Pacific, Europe, and the rest of the world. Sales of over-the-counter oral care products reached $4.9 million in 2012, up 2.2% from 2011 sales, according to oral care products in the US, 8^th Edition. By 2017, the report projects that retail sales of oral care products will approach $6 billion, reflecting a compound annual growth rate of approximately 4%. In the oral care market, health concerns are the number one driver of sales, but other factors come into play as well. Consumers are also looking to whiten their teeth and freshen their breath. If a product can do all three, all the better: products that provide multiple benefits are proving to be the most attractive to consumers, as they are more convenient and affordable than the alternative of having to purchase multiple product types.