Twitter in Transition - Social Media Platform Bought by Tesla Ceo Elon Musk

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Twitter in Transition - Social Media Platform Bought by Tesla Ceo Elon Musk

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Twitter in Transition - Social Media Platform Bought by Tesla Ceo Elon Musk report is published on May 1, 2022 and has 10 pages in it. This market research report provides information about IT & eHealth, Pharma & Healthcare industry. It covers Global market data and forecasts. It is priced starting at USD 995.00 for Single User License (PDF) which allows one person to use this report.

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Twitter in Transition - Social Media Platform Bought by Tesla Ceo Elon Musk

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Publication ID:听

MLI08220353

Publication Date:听

May 1, 2022

笔补驳别蝉:听

10

笔耻产濒颈蝉丑别谤:听

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Description

Twitter in Transition - Social Media Platform Bought by Tesla Ceo Elon Musk

Summary

Tech billionaire and Tesla CEO Elon Musk is close to completing his acquisition of Twitter for $44Bn after acquiring funding from various banks, including Morgan Stanley and Barclays. It is thought that around $20Bn will be provided in cash equity from Musk himself. The deal has attracted great media attention as it involves the purchase of a social media with over 215 million daily users and has prompted questions over whether large social media platforms that have become integral to modern society should be owned by one person, particularly as legislators consider implementing frameworks for content moderation.

Key Highlights

- Elon Musk has reportedly had a bid for Twitter accepted in the region of $44Bn, at $54.20 per share. The deal is set to become the second-largest buyout in history after the Texas Energy buyout for $45Bn in 2007. Unusually for a deal of this size, Musk is preparing to hand over around 75% of the fee in cash as opposed to the typical leveraged buyouts common at this price point. $13Bn will be borrowed and transferred onto Twitter鈥檚 books.
- Musk insists the move to acquire Twitter is not financially motivated and emphasized that 鈥榯his is not a way to sort of make money.鈥� Instead, Musk claims to be motivated by the public interest in the platform and the value of Twitter as a 鈥榙e facto town square.鈥� To protect this setting, Musk says the social media platform should be more transparent, particularly over its algorithm.
- Musk insisted that the acquisition was motivated by a desire to 鈥榰nlock Twitter鈥檚 potential鈥� rather than exploit the platform for profit. Musk has continued to emphasize that his ultimate goal for Twitter is for users to have 鈥榯he reality and the perception that they鈥檙e able to speak freely within the bounds of the law.鈥� In order to achieve this, Musk believes Twitter should 鈥榦pen source the algorithm,鈥� in order to maximize trust and ensure continued availability of the platform.
- Musk intends to decrease Twitter鈥檚 reliance on advertising revenue to generate cash flow. In order to supplement forgone revenue from this change, Musk proposes charging a fee when a third-party website quotes or embeds a tweet from verified individuals or organizations. Other proposals include reducing the price of Twitter Blue to increase adoption, the platform鈥檚 premium service, which currently costs $2.99/month.
- While many criticisms have been pointed at Musk鈥檚 proposals for Twitter and Musk鈥檚 opinions on free speech and content moderation, some have brought to light the hypocrisy of the takeover itself. Jack Dorsey, now former Twitter CEO and co-founder, tweeted soon after the deal was announced that 鈥楾witter is the closest thing we have to a global consciousness.鈥� He continued, stating his regret over the advertisement model that the company had adopted under his leadership. Dorsey went on to state that he 鈥榙oesn鈥檛 believe anyone should own or run Twitter.鈥�

Scope

- Why is Musk trying to buy Twitter?
- What might be the consequences of this?
- Might he be stopped?

Reasons to Buy

- What is the Musk Twitter Deal?
- How serious is it?
- Is it beneficial for Twitter to be taken over?

Table of Contents

Table of Contents
1. OVERVIEW
1.1. Catalyst
1.2. Summary
2. MUSK IS CLOSE TO ACQUIRING TWITTER FOR $44BN
2.1. Twitter daily users has continued to climb
2.2. Musk claims the acquisition is not an economic move
2.3. Musk aims to 鈥榰nlock Twitter鈥檚 potential鈥�
3. LEGAL CHANGES MAY DERAIL MUSK鈥橲 PLANS
3.1. The EU is introducing the Digital Services Act
3.2. The UK is introducing the Online Safety Bill
4. APPENDIX
4.1. Abbreviations and acronyms
4.2. Sources
4.3. Further reading
5. ASK THE ANALYST
6. ABOUT MARKETLINE

List of Tables

List of Figures
List of Figures
Figure 1: Twitter Daily Active Users; 2018 - 2021
Figure 2: Twitter Quarterly Revenue in USD millions; 2011 - 2021

Companies Covered

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