Global Digital Advertising 麻豆原创 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format , Industry Vertical, and Region: Growth Opportunity and Business Strategy

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Global Digital Advertising 麻豆原创 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format , Industry Vertical, and Region: Growth Opportunity and Business Strategy

麻豆原创 Research Report Summary

Global Digital Advertising 麻豆原创 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format , Industry Vertical, and Region: Growth Opportunity and Business Strategy report is published on January 30, 2022 and has 194 pages in it. This market research report provides information about 麻豆原创ing & Advertising Technology, Internet Advertising, Email 麻豆原创ing, Advertising, 麻豆原创ing & Advertising industry. It covers Global market data and forecasts. It is priced starting at USD 3,280.00 for Single User License (PDF) which allows one person to use this report.

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Global Digital Advertising 麻豆原创 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format , Industry Vertical, and Region: Growth Opportunity and Business Strategy

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GRM0122042

Publication Date:听

January 30, 2022

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194

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Description

Global digital advertising market is projected to reach $1,065.8 billion in 2031 with a 2021-2031 CAGR of 10.34%, driven by the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the world.
Highlighted with 135 tables and 76 figures, this 194-page report 鈥淕lobal Digital Advertising 麻豆原创 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Region: Growth Opportunity and Business Strategy鈥� is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:
鈥� 麻豆原创 Structure
鈥� Growth Drivers
鈥� Restraints and Challenges
鈥� Emerging Product Trends & 麻豆原创 Opportunities
鈥� Porter鈥檚 Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.

Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
鈥� Mobile Ad
o In-APP
o Mobile Web
鈥� Desktop Ad
鈥� Digital TV and Others

Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
鈥� Digital Display Ad
o Programmatic Transactions
o Non-programmatic Transactions
鈥� Internet Paid Search
鈥� Social Media
鈥� Online Video
鈥� Others

Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
鈥� Media and Entertainment
鈥� Consumer Goods & Retail Industry
鈥� Banking, Financial Service & Insurance
鈥� Telecommunication IT Sector
鈥� Travel Industry
鈥� Healthcare Sector
鈥� Manufacturing & Supply Chain
鈥� Transportation and Logistics
鈥� Energy, Power, and Utilities
鈥� Other Industries

Geographically, the following regions together with the listed national/local markets are fully investigated:
鈥� APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
鈥� Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
鈥� North America (U.S. and Canada)
鈥� Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
鈥� RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD鈥檚 Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table of Contents

1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of 麻豆原创 Research Methodology 13
1.2.2 麻豆原创 Assumption 15
1.2.3 Secondary Data 15
1.2.4 Primary Data 15
1.2.5 Data Filtration and Model Design 16
1.2.6 麻豆原创 Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 麻豆原创 Overview and Qualitative Analysis 21
2.1 麻豆原创 Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the 麻豆原创 25
2.2 Major Growth Drivers 27
2.3 麻豆原创 Restraints and Challenges 30
2.4 Emerging Opportunities and 麻豆原创 Trends 33
2.5 Porter鈥檚 Fiver Forces Analysis 36
3 Segmentation of Global 麻豆原创 by Platform 40
3.1 麻豆原创 Overview by Platform 40
3.2 Global Mobile Advertising 麻豆原创 2018-2031 43
3.3 Global Desktop Advertising 麻豆原创 2018-2031 47
3.4 Global 麻豆原创 of Digital Advertising via Other Digital Platforms 2018-2031 48
4 Segmentation of Global 麻豆原创 by Ad Format 49
4.1 麻豆原创 Overview by Ad Format 49
4.2 Global Digital Display Ad 麻豆原创 2018-2031 52
4.3 Global Internet Paid Search Ad 麻豆原创 2018-2031 54
4.4 Global Social Media Ad 麻豆原创 2018-2031 56
4.5 Global Online Video Ad 麻豆原创 2018-2031 58
4.6 Global 麻豆原创 of Other Digital Ad Formats 2018-2031 60
5 Segmentation of Global 麻豆原创 by Industry Vertical 62
5.1 麻豆原创 Overview by Industry Vertical 62
5.2 Global Digital Advertising 麻豆原创 for Media and Entertainment 2018-2031 65
5.3 Global Digital Advertising 麻豆原创 for Consumer Goods & Retail Industry 2018-2031 67
5.4 Global Digital Advertising 麻豆原创 for Banking, Financial Service & Insurance (BFSI) 2018-2031 68
5.5 Global Digital Advertising 麻豆原创 for Telecommunication IT Sector 2018-2031 70
5.6 Global Digital Advertising 麻豆原创 for Travel Industry 2018-2031 71
5.7 Global Digital Advertising 麻豆原创 for Healthcare Sector 2018-2031 72
5.8 Global Digital Advertising 麻豆原创 for Manufacturing & Supply Chain 2018-2031 73
5.9 Global Digital Advertising 麻豆原创 for Transportation and Logistics 2018-2031 74
5.10 Global Digital Advertising 麻豆原创 for Energy, Power, and Utilities 2018-2031 75
5.11 Global Digital Advertising 麻豆原创 for Other Industries 2018-2031 76
6 Segmentation of Global 麻豆原创 by Region 77
6.1 Geographic 麻豆原创 Overview by Region 2018-2031 77
6.2 North America 麻豆原创 2018-2031 by Country 81
6.2.1 Overview of North America 麻豆原创 81
6.2.2 U.S. 麻豆原创 84
6.2.3 Canadian 麻豆原创 87
6.3 European 麻豆原创 2018-2031 by Country 89
6.3.1 Overview of European 麻豆原创 89
6.3.2 Germany 92
6.3.3 UK 95
6.3.4 France 97
6.3.5 Russia 99
6.3.6 Italy 101
6.3.7 Rest of European 麻豆原创 103
6.4 Asia-Pacific 麻豆原创 2018-2031 by Country 104
6.4.1 Overview of Asia-Pacific 麻豆原创 104
6.4.2 Japan 108
6.4.3 China 110
6.4.4 Indonesia 112
6.4.5 Australia 114
6.4.6 South Korea 116
6.4.7 Rest of APAC Region 118
6.5 Latin America 麻豆原创 2018-2031 by Country 119
6.5.1 Argentina 122
6.5.2 Brazil 124
6.5.3 Mexico 126
6.5.4 Rest of Latin America 麻豆原创 128
6.6 Rest of World 麻豆原创 2018-2031 by Country 129
6.6.1 UAE 132
6.6.2 Saudi Arabia 134
6.6.3 Egypt 136
6.6.4 Other National 麻豆原创s 138
7 Competitive Landscape 139
7.1 Overview of Key Vendors 139
7.2 Company Profiles 143
Alibaba 143
Amazon 145
Apple Inc. 150
Applovin Corporation 154
Baidu 156
Facebook Inc. 159
Google LLC 162
Microsoft Corporation 167
Nokia Corporation 171
Sina Corporation 174
Tencent 176
Twitter 180
Verizon 183
Yahoo! Inc. 186
8 Investing in Global 麻豆原创: Risk Assessment and Management 188
8.1 Risk Evaluation of Global 麻豆原创 188
8.2 Critical Success Factors (CSFs) 191
RELATED REPORTS AND PRODUCTS 194

Companies Covered

Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

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